Today, the customer is in control, no matter in what vertical or market. That is why it is extremely important for brands to provide superior customer service and deliver personalised experiences on any device, touchpoint or channel. In this context, capturing and using customer data, plays a critical role for brands, whether in retail or even in B2B companies. The implementation of data-driven marketing techniques can lead to higher revenues and potentially enhances loyalty throughout the customer lifecycle. In a recent interview, Timo Kohlberg, Product Marketing Manager at Adobe Systems has shared some first insights, on how retail brands can utilise data to turn every customer interaction into an experience. He will host a session on this topic at our Handelskraft Conference 2016.
Every time I walk around the streets I see people totally attached to their mobiles: texting, listening to music, socializing, searching for some inspiration for a present, or checking opening times for the restaurant they want to go to for dinner later. It is really likely that the future of commerce will be dominated by an ambitious mobile strategy which implies the use of cross-channels.
Although in some European countries the use of mobile devices to make purchases is still minor, the tendency, according to some studies, suggests next year might be the year of mobile commerce, mostly because of the impulse made by the millennials.
My name is Sara Herrera and I have just joined the marketing team at dotSource to continue rocking e-commerce and our blogs Handelskraft.de and .com.