Attention: ‘Chat Bots’ might disrupt the social ecosystem

© Igor Yaruta - Fotolia
© Igor Yaruta – Fotolia

The mobile commerce growth is dragging social media channels to a more relevant position within the marketing and sales strategies of every retailer. The customer is king in this digital panorama where personalization, curated shopping experiences, dash buttons and immediacy join together to come up with the term Instant Commerce as one of the pillars of the current social commerce trends. What’s next?

The ultimate trend in this area might be the so called ‘Chat Bots’ that are integrated in messaging platforms where the user’s experience is beyond texting, offering multiple services, such us making payments, booking a table or playing games. Their main advantages are its low price, its simplicity and its ubiquity. Chat Bots are about to disembark strongly than ever in the digital West by Facebook. Will be the predictions fulfilled?

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SEO: typing or speaking? That’s the question! [5 Reading Tips]

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© Sergey – Fotolia

Consumers are regularly turning to their mobile devices to search. Basically, typing keywords in a browser and instantaneously getting a list of results doesn’t differ from the desktop experience. The various search results match pretty well with their questions and let them find, in the majority of cases, the perfect answer. However, the emergence of virtual personal assistants and voice recognition technology like Siri, Google Now, Cortana or Alexa might change the way consumers interact with their devices leading to re-think SEO requirements.

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The future of payment is cash-free [5 Reading Tips]

Sergio Uceda / Flickr.com
Sergio Uceda

The act of paying is becoming cashless and invisible. The reason: the digitization of all processes in which the banal act of exchanging money for goods is involved and the emergence of streamlined payments, mobile payments, and cryptocurrencies. The rise of connected devices opens broad horizons making fin-tech a key player in the field of Internet of Things.

Imagine, future cars could perform payments to the charging station on your behalf. Are we ready to say goodbye to the deep-rooted gesture of counting cash and coins while queueing at the supermarket?

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Open source data centers towards efficiency, remote desktop apps towards simplicity [5 Reading Tips]

© Oleksandr Delyk / Fotolia.com
© Oleksandr Delyk / Fotolia.com

In the digital era, where companies deal with a great amount of data and tend to digitize all their processes, it is more and more necessary to rethink the way they use these hardware resources in order to turn the current procedures more efficient, flexible, cheaper and streamlined. Now, the online giants Facebook, Google and Microsoft are the pioneers in making this idea reality from different perspectives.

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Instagram: The power of insta-images to sell lifestyles and increase brand-engagement

© Kalim / Fotolia.com
© Kalim / Fotolia.com

Instagram has passed from being a simple photo-sharing app among friends to become a global community of consumers and brands. The social platform has been growing in the last two years at fast speed, exceeding the 400 million members and the most high-end brands are investing in reinforcing this powerful social engagement tool.

The saying “A picture is worth a thousands words” applies totally in Instagram. The social platform lets users play with images, short videos, and catchy descriptions or questions increasing each follower’s engagement, beating Facebook and Twitter.

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Logistics: resell returned items as fast as possible [5 reading tips]

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© maxoidos / fotolia.com

Today, shoppers got used to order a certain amount of products that usually exceeds their financial possibilities and original expectations motivated by generous free-return policies or the popularity of ex post payment methods. The return-anything culture: order – receive – try on– decide (buy or return) has been established as a daily routine. As a consequence, retailers’ storages and warehouses are collapsing and the losses become a real headache. And then, some questions arise: What to do with such amount of undamaged items? How can return rates be reduced, and how can retailers take advantage of returns?

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CRM tools: smart data automation to conquer customers [ 5 Reading tips]

KamiPhuc / Flickr.com
KamiPhuc / Flickr.com

Data, data and more data. Before getting crazy, think wisely. In the digital era, customers and organizations have a plethora of data at their hands. The customer journey is becoming more complex and hybrid. The shopping experience is influenced by multiple touch points and companies need to anticipate their actions so that they can create valuable offerings to their potential shoppers.

At this point, it is when CRM (Customer Relationship Management) systems start to play a decisive role nowadays because, beyond their classic support of collecting and analyzing data about customers, CRM software, like Salesforce says, has to be seen as a connecting tool, or, as a way of doing business, like Zoho points out.

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Retailers, listen: ‘Buy button’ everywhere leads to high conversation rates! [5 reading tips]

© Robert Kneschke / Fotolia.com
© Robert Kneschke / Fotolia.com

Mobile devices, especially smartphones, evolved from being a complimentary communication gadget to become an intrinsic part of shoppers’ lifes. Meanwhile, brands discovered the huge potential of smartphones being the best way to approach consumers and offer more personalized experiences and products instantaneously. In this context, Paypal aims to help retailers to increase mobile conversion rates with their promising platform Paypal Commerce striving to get an even bigger piece of the payment-cake.

The use of mobile devices has been expanded so far in the last years and different prognoses indicate its continuous growth in terms of market share, penetration and turnover. In Germany, there are already 46 millions of smartphone users and market researchers expect for 2019 more than 55 million users.

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Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers.

© Ana Blazic Pavlovic / Adobe Stock
© Ana Blazic Pavlovic / Adobe Stock

Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance!

logo_musicstore_smallMUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop Musicstore.de satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories.

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Virtual reality shopping experiences, the disruptive 2016 trend [5 Reading tips]

© bizoo_n / Fotolia.com
© bizoo_n / Fotolia.com

Living experiences beyond the real world and feel yourself inside the game. It seems 2016 will be the year in which virtual reality is taking shape, not only in the videogames sector but also in business, like Volvo and Media Saturn are currently doing. The tech majors such as Samsung and Google have been working for the last two years on it and some rumours suggest that the latter will release its new VR glasses by the end of the year.

Against every expectation, indicated by the poor market share Google Glass could gain, VR hardware can be extremely useful for business and especially can help brick and mortar stores in their way towards the digitalization. At the same time, shoppers would be able to live a completely intense and unique shopping experience in 3D using their five senses without leaving home. That’s why companies are starting timidly to test this technology.

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