Tune your ears – Audio content marketing is coming! [5 Reading Tips] Posted on 30. January 2017byby Sara Herrera 0 Quelle: pexels.com The spread of digital home assistants such as Amazon Echo and Google Home, along with other IoT applications including smart cars and chat bots, introduces the voice as the next-generation interface. Actually, Gartner predicts that 30% of web browsing sessions will be screenless by 2020, what opens up new horizons for audio content marketing. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Alibaba is using big data analytics to fight against fake products [5 Reading Tips] Posted on 23. January 2017byby Sara Herrera 0 KamicPhuc / Flickr.com Internet is a free channel; however it does not mean that anything goes. For many years, the largest e-commerce platforms of the world (Amazon and Alibaba) have been looking the other way when fake products issues started to arise, undermining the reputation of online retailers and threatening the viability of many honest businesses. However that tendency has changed radically. After Amazon gave the first moves against IP infringements, Alibaba has found the perfect formula to clear their e-commerce sites from intellectual property pirates: the use of advanced technologies (big data analytics and AI, among others) in combination with close collaboration between them and genuine brands, such as Louis Vuitton, Huawei, or Samsung, and relevant authorities. Will this promising recipe redefine the way we are fighting against fraud, scam, and IP infringement? To what extent are companies adopting big data solutions and in which segments has big data taken off? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Alexa use cases establish voice-controlled applications as the next-generation interface [5 Reading Tips] Posted on 16. January 201716. January 2017byby Sara Herrera 0 Source: Amazon Video Artificial intelligence (AI) and conversational systems are going to be the “next big thing” in 2017. Not only because the renowned research firm Gartner has included both within the most important technology trends of the year, but also because Amazon is making big moves to integrate Alexa in every part of the customer daily life. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
10 years with iPhone – From exception to ubiquity [5 Reading Tips] Posted on 9. January 2017byby Sara Herrera 0 Quelle: pexels.com Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator…. these are NOT three separate devices! We are calling it Iphone!”, Steve Jobs described at that time. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Gartner’s most important strategic tech trends for 2017 [5 Reading Tips] Posted on 2. January 201722. December 2016byby Sara Herrera 0 Quelle: Gartner A new year is always synonymous with new objectives, strategies, and projects. Since mobile has ceased to be a trend to becoming a natural state for an increasing mass of people and a must for organisations, the main challenges organisations should face in order to lead the race towards innovation during this new year are both to wisely handle the strong emergence of smart digital technologies, and to be able to provide competitive advantages. Having said that, what are the main technology trends for 2017 that no company should miss out according to Gartner? Continue (2 vote(s), average: 3.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT Posted on 20. December 2016byby Sara Herrera 0 With an increasingly connected world, the Internet of Things (IoT) has become more than a buzzword. High expectations have been raised, but also many questions are coming up. To respond to many of these questions and discuss the real potential of this technology, the first International VDI Congress on IoT took place in Berlin during 13-14 of December. According to McKinsey, IoT has a potential economic impact of $2.7-6.2 trillion until 2025. Taking this into account, the general feeling that I could perceive during this 2-day congress was a mixture of excitement and scepticism. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Is the subscription economy here to stay? [5 Reading Tips] Posted on 19. December 2016byby Sara Herrera 0 Quelle: Screenshot von OTTO Now More and more people are subscribing to replenishment programs for razors or coffee, to streaming services for music or series, or to co-working spaces. Access over ownership is a demand that drives the consumer behaviour of millennials and younger generations, challenging the status quo. The potential is tremendous beforehand and the first big player that has made a big move was OTTO, with the awaited platform OTTO Now, through which consumers can rent households appliances such as washing machines, e-bikes, or play stations for a minimum period of 3 months. Will it be successful? Time will tell. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Why do CRM systems matter in e-commerce? [5 Reading Tips] Posted on 12. December 2016byby Sara Herrera 0 Source: pexels.com We are living in the consumer era. Digital consumers are better informed, more demanding, and more impatient. It is a challenge for companies to target, acquire, retain, and understand them. This is why a CRM system has become more necessary than ever. How is the CRM market performing? How does its future look like? According to Gartner’s ‘Market Share Analysis: Customer Relationship Management Software’, the CRM market is in good health and continues its rapid growth, reaching a market value of $26.3B worldwide in 2015, what corresponds with an increase of 12.3% in comparison with 2014. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Mobile, AI, and AR hit 2017 UX trends Posted on 8. December 20168. December 2016byby Sara Herrera 0 Quelle: pexels.com Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. Shoppers only need an Amazon account, a smartphone, and the ‘Amazon Go’ app to come inside, pick up what they need, and walk out the door. The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers. Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce
What do bots have to do with fakeness in Internet? [5 Reading Tips] Posted on 5. December 2016byby Sara Herrera 0 Source: pexels.com Bots started their activity in Internet in the early years of the World Wide Web and continued their evolution while modern search engines were emerging. Bots have always been there. However, it seems that we are starting to realise their presence, for better or worse, as a result of Donald Trump’s election victory and, in hindsight, the discovery of thousands of fake news that went viral on Facebook, Google, and Twitter, potentially giving Trump unfair advantage. Behind the circulation of this misinformation are algorithms and bots, which can be configured with good or evil intentions. Spamming, scamming, and ads fraud are consequences of the activity of malign bots. However, bots are also very beneficial. Are bots blessing or curse? How can webmasters, social media, online retailers, and governments fight against this fakeness and misinformation spread? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
