What makes Zalando so exciting? That they keep finding and inspiring investors without ever showing any profit? No. It is exciting to see how they have developed a feel for the internet which you rarely find outside of the usual US digital giants.
The Power of the Platform
Zalando has understood that in the future, having a platform will be decisive. Infrastructure, not traders will be a big topic. In the face of the digital changeover, who wants to lay all their eggs in one basket?
Content in e-commerce is the all-time favourite in last year’s topics. Little wonder, after all, Google requires high quality, detailed content and there are rumours that this excites customers as well. Brands and manufacturers go to great lengths to create and maintain corresponding content. Our customers Gartenhelden.de, for instance, entrusted the delivery of regular videos and blog posts with garden tips and tricks for their fans to experts. At Polyvore, the majority of stems from the community: this is another way to implement content marketing. The fashion start-up shows how it can work in this presentation.
But actually there should be others who shine in the battle for the best content – the publishers. After all, they’re already sitting on an existing treasure trove of content, and know how to wrote, whilst traders have to learn this or pay for it.
The internet is becoming a store, that much was clear at the end of 2013. But even if virtual furniture shopping has become part of everyday life – according to Bitkom, 23 percent of internet users had purchased furniture or furnishings online at the beginning of 2013 – this still isn’t possible without some kind of visit to the furniture store. According to eBay study – Zukunft des Handels – it is important for three out of four consumers think that furniture distributors offer their products stationarily as well as in the web.