Today, shoppers got used to order a certain amount of products that usually exceeds their financial possibilities and original expectations motivated by generous free-return policies or the popularity of ex post payment methods. The return-anything culture: order – receive – try on– decide (buy or return) has been established as a daily routine. As a consequence, retailers’ storages and warehouses are collapsing and the losses become a real headache. And then, some questions arise: What to do with such amount of undamaged items? How can return rates be reduced, and how can retailers take advantage of returns?
Many people like to do their shopping online because it offers the possibility to access millions of products and services from everywhere anytime they want. However for most people online shopping still includes two critical issues: