Ordering food online: Fresh approaches bring added value & convenience [5 reading tips] Posted on 8. July 20199. December 2021 | by Sara Herrera Source: Pixabay Nowadays, everything imaginable can be bought and sold on the internet. Even groceries. Even fresh food. Despite the growing trend, online food sales in Germany does not appear to be growing. The country’s logistical challenges, its dense network of stores and its unwillingness to buy fresh produce remotely stagnate growth in this market. But this doesn’t mean that there’s no movement or exciting developments. Never before have so many competitors existed, as a colourful panorama in neighbouring Switzerland shows. Traditional companies and new online players are coexisting. Who can make a breakthrough here and what factors must companies consider in order to compete in this challenging market? Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Posted on 13. May 20196. September 2021 | by Sara Herrera Photo by Tobias Tullius on Unsplash (Edited by dotSource) Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on. Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
Introducing a PIM: Challenges for businesses Posted on 19. October 201818. October 2018 | by Sara Herrera Photo by Brad Barmore on Unsplash Due to ever-advancing digitisation and constantly changing customer requirements, companies are always facing new challenges. When looking for solutions, we’ve shown in previous posts what opportunities and benefits come with a PIM system. Today, however, we’d like to show why a PIM system can help retailers and manufacturers meet their current challenges and emphasise the strategic role a PIM system plays within each organisation. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
4 important European e-commerce trends [5 Reading Tips] Posted on 4. December 2017 | by Sara Herrera Source: freestocks.org – Pexels As already reported on Handelskraft, the German-language online market is in top form, is growing at double-digit rates, and is concentrating more and more. Sales of the top 1,000 online shops increased by 11 percent in 2016 compared to the previous year. Yet, the ten largest shops now account for almost 40 percent of total market revenue. A similar situation can also be seen in Alpine countries. Sales of the top 100 Swiss online shops increased by 12.8 percent to around CHF 5.5 billion, while in 2016 the top 100 online Austrian shops generated 2.1 billion euros in physical goods on the internet. But as we live in a globalised world and online commerce is increasingly important, German-speaking countries should not only look to themselves, but also to their immediate neighbours. Continue (4 vote(s), average: 4.75 out of 5)Loading... Categories Reading Tips of the Week
What are the challenges, priorities, and trends in marketing and sales? [5 Reading Tips] Posted on 19. September 2016 | by Sara Herrera Source: milsabord29 – FotoliaB2B and B2C marketers struggle to reach an audience increasingly more slippery but paradoxically more connected. In this context, mobile is driving interactions between organisations and their audiences and technology is having a critical role in enhancing the digital customer experience and, ultimately, in increasing conversions and sales. As a result, inbound marketing is not only gaining prominence among marketers but also is making marketing strategies more effective, as inbound organisations are 4 times as likely to rate their marketing strategy highly. Precisely, this is one of the main conclusions of the eight annual study “State of Inbound 2016” conducted by HubSpot, which aims to give a comprehensive overview of the main trends, strategies and challenges marketers and sales representatives face today as well as to provide relevant data to figure out how the marketing and sales’ future will look like in an increasing mobile, technological and digital world. This report reflects the opinions of more than 4500 respondents (namely marketers and sales representatives) from 132 countries. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
