Digital customer service instead of long wait times [5 Reading Tips]

Photo by Rachel Martin on Unsplash

The holiday season is a time of lots of movement. People run into shops to buy their last gifts or the last ingredients for their feast, look for the perfect party outfit, and cram their bags to the last minute, before they go home on an often long journey. Excitement, stress, and loss of time precede the holiday calm and reflections.

Crowded shopping malls and endless queues cause chaos and frustration among consumers. In fact, nine out of ten shoppers avoid a store when queues are too long.

But there are loads of new technologies that can put an end to the nightmare of long queues, and instead provide happier customers with a first-class experience.

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Smartly hunting mobile moments to attract connected travellers

Source: cristianbalate - Fotolia
Source: cristianbalate – Fotolia
The smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The entire customer life cycle is influenced by the power of the smartphone. Everyone is becoming a connected traveller.

Are the airlines, travel platforms, and also online travel agencies (OTAs) aware of it and acting accordingly to gain new customers and to stand out from the crowd? Are they implementing features and promoting campaigns to win the mobile piece of the cake?

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