Customer demands on retailers are constantly evolving. Regardless of whether customers are looking for something new or want to buy a tried and tested product: it always has to be available as quickly and as effortlessly as possible.
When customers then enter a store or visit an online shop, they primarily expect a comprehensive selection of goods and individual services. They want to know where products come from, what materials they are made of and what the shipping terms are. If the shop can also impress them with personalised product recommendations, discounts and free samples, the purchase will be remembered positively.
With PIM for Retail, the long-standing dotSource partner Stibo Systems helps retailers such as »Marks & Spencer« and »Rituals« to meet the high expectations of their customers with clear data management.
PIM for Retail: Makes It Easier to Deal with Data Diversity
In order to remain interesting to customers, retailers must turn shopping into an experience. For example, many shops such as »Kauf Dich Glücklich« now offer products from several areas, e.g. fashion, furniture and stationery. If a retailer offers numerous products from various categories and has a large number of stores, a vast amount of data is generated.
In order to manage this data and make all the relevant information available to (potential) customers anywhere and at any time, it is essential for retailers to implement a PIM system.
PIM for Retail: What Stibo’s Solution Is Capable Of
PIM for Retail can be connected to existing systems, making it possible to centrally manage important data on customers and products. This enables retailers to convince their customers with comprehensive and compelling product information and to reduce bounce rates as well as return rates.
Thanks to its intuitive handling, the system also provides support in direct contact with customers. Whether it is the salesperson in the store or the service employee on the phone: thanks to pre-built modules, they can all answer customers’ questions quickly and easily.
The system’s automated workflows are also suitable for adding new products of other providers to the range and offering them to customers as quickly as possible on all online channels as well as offline.
Other benefits of the system include:
- Ready for immediate use for faster time to value
- Offers personalised experiences
- Improves operational agility
- Accelerates product availability
- Is a central, trustworthy data source
- Avoids risks and ensures compliance
PIM for Retail: We Support You
Depending on the needs, Stibo offers the system in three packages, which differ, for example, in the range of products, the number of users and the possible interfaces to other systems.
As a full-service digital agency, we support you from analysing your requirements and ensuring data quality to implementing and connecting your PIM system.
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