Payment

If you order online, you rarely pay cash. This is why we deal with new payment possibilities. There is a large palatte: PayPal, credit card, or payment via smartphone – new variations for getting money to a trader keep coming up. Especially mobile payment is the future of the payment sector. Just hold your smartphone up to a scanner and you’ve already paid. Big players are also following this trend: with the Apple Pay and Google Wallet, there are payment solutions from both giants.

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Online retail payments: This is what PSD2 will change in the future [5 reading tips]

payment, e-commerce, europa, zahlungsmethoden
Source: Pexels

Europe. Users, retailers, service providers, and politicians are looking at the continent. Not just because of the EU elections last week, but also because of Europe’s role in promoting a smart, secure, and unified digital economy through measures in various key areas such as artificial intelligence, privacy, and security in e-commerce.

The GDPR had its first birthday on Saturday.  And the deadline for the implementation of Payment Service Directive 2 (PSD2) will be on September 14, 2019. This requires strong customer authentication (strong customer authentication, SCA for short).

The aim of PSD2 is to create a secure, transparent payment system and to ensure fair competition within the EU, as well as to reduce entry barriers for payment service providers.

But so far, just under a quarter of German retailers have implemented its strategies developed for it. 21 per cent haven’t planned any approach. Additionally, many online retailers don’t think they have enough info about this. Not a good thing when time is running out and further questions will arise. That’s why we’re trying to bring light in the darkness.

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Online payment methods – Trends and challenges [5 reading tips]

payments methoden herausforderungen
Source: iStock

Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet of the future.

There’s no doubt that the way we’re paying for things is changing. Retailers have to act on this, especially if the complexity increases and the requirements as well. What should retailers, manufacturers, and brands in the DACH region pay attention to in order to best meet customer requirements and what does the future look like for payments?

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Paying with your own body – Biometric solutions are trendy [5 reading tips]

Source: Fotolia
Source: Fotolia

From cash to mobile payments. From password to fingerprint. The online payment sector is evolving rapidly to meet the steady pace of technological development and recent legislative changes within the EU. At the heart of these innovations are biometric payment procedures designed to ensure better security standards and a better user experience.

Why biometric payment methods via fingerprint or selfie become more important and why retailers and manufacturers should take this type of authentication seriously, we’ll share below.

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Mobile payment comes to Germany: The beginning of the end of cash? [5 Reading Tips]

mobile payment, smartphone, kontanktlos
Photo by Jonas Leupe on Unsplash

Contactless payment with a smartphone, without use monetary notes, coins, or cards are the way of the future. But this isn’t anything new for many countries already. Forms of mobile payment have long been established and analogue forms of payment money a distant past. Compared to China or the USA, Germany is so old-fashioned in this aspect. On one side there Google and Apple and on the other the traditional German banks. Both want to change the way people in Germany pay for things every day.

But German customers and businesses don’t just change their ways because of “innovative” ways of doing things – even if analysts say a potential for change is very high.

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Stationary retail finally keeps up with e-commerce [5 reading tips]

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Source: pexels

Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.

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Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips]

Quelle: http://www.bjork.fr/
Source: http://www.bjork.fr/

The term Blockchain is on everyone’s minds this year and is being thought of as revolutionary. It’s clear that the technology has great potential, but so far the topic is surrounded by unrealistic promises, many speculations, and content that’s on shaky ground. Today we would like to refer to the latest innovation from the experimental singer Björk. It’s not just about bitcoin, but also about customer loyalty, reward, and music.

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Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips]

Quelle: Mastercard & Fitbit
Source: Mastercard & Fitbit

In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate.

The question is: when could this scene take place in Germany?

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Cross-Border E-Commerce: Wanna Sell Internationally? [5 Reading Tips]

Quelle: pexels.com (bearbeitet von dotSource)
Quelle: pexels.com (bearbeitet von dotSource)
E-Commerce is flourishing on the European market although the growth pace varies across regions. According to the European Ecommerce Report 2017, it is estimated that the turnover will exceed the 600 billion Euro mark by the end of this year, a growth rate of nearly 14 per cent compared to 2016. And that opens the door to new internationalisation opportunities.

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Updated white paper: Success in mobile commerce – Optimisation and best practices

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Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world.

The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role.

It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK.

Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it.

The essential guide to success in mobile commerce

In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy.

To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly:

  • How often and why do my customers use a smartphone?
  • What do my customers want? Mobile website or app?
  • What are the differences between native, hybrid, or web apps?
  • What determines mobile shop usability?
  • How does responsive web design work?
  • How does a mobile-optimised checkout process work?
  • How can smooth performance be achieved?
  • What are the main challenges of mobile payments?

By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide.

Better be mobile first

On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates.

Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German.

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Throw your credit cards away! The smartphone is your next payment method [5 Reading Tips]

Quelle: Denis Prikhodov - Fotolia.de
Quelle: Denis Prikhodov – Fotolia.de
It is exciting times for quick and easy payment methods. Google, Paypal, Apple, and Samsung are recently moving forward in their race to increase the reach of their online and mobile payment solutions. The new payment methods aim to boost conversation rates at the checkout point by enhancing the customer paying experience on every device, especially on smartphone. Where is the new batch of payment methods heading?

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