“At least Amazon can’t do customer service” Wrong! Posted on 18. August 2014 | by Christian Otto Grötsch Screen: kindle YouTube Channel Typical Amazon: Although one never officially comments on hype topics and apparently doggedly stays on one’s own path, things are boiling under the surface. Trends are being ignored – just like you would never build a smartphone or master fashion – unless there is a really innovative approach. It seems that this has been found for service. Video consulting is the magic word Continue (No Ratings Yet) Loading... Categories E-Commerce
How e-commerce is changing our language: a note from your translator – Part 1 Posted on 15. August 20141. July 2016 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Endless acronyms are the prerogative of every specialist branch. They quicken communication and have the added bonus that they induct the even simplest concepts into the shrine of the expert. There are times though, when things get out of hand. Take “B2B2B” for example, or better still “B2B-, B2C-, B2B2C, and B2B2B”. When I saw this beauty for the first time, I thought that the author must suffer from some kind of typographical stutter. The terms B2B and B2B may have the nostalgic ring of R2D2, but did anyone ever really have a problem with good old ‘wholesale’ and ‘retail’? Continue (No Ratings Yet) Loading... Categories E-Commerce
Our Own Thing: We have brought Grohe live on hybris – in 8 weeks! Posted on 14. August 2014 | by Christian Otto Grötsch One international B2B project we are particularly proud of is the development of a client platform for Grohe AG. The company is Europe’s largest and one of the world’s leading providers of sanitary fittings under one brand. Grohe have around 5,800 staff in more than 130 countries. Continue (No Ratings Yet) Loading... Categories E-Commerce
Forrester-Wave: Hybris, Adobe, and IBM are in the lead on digital experience Posted on 14. August 2014 | by Christian Otto Grötsch Dilbert-Strip by Scott Adams One upon a time: there was a time when advertising and marketing campaigns were basically a shot in the dark, as Dilbert puts it. That is now (almost) over: Continue (No Ratings Yet) Loading... Categories E-Commerce
E-Commerce Solutions Provider Introduced: Intershop Posted on 13. August 20141. July 2016 | by Christian Otto Grötsch Intershop Communications AG was founded in Jena 1992. After eBay’s takeover of Magento, Intershop is the company’s second platform. eBay currently holds 26 percent of the company, 63 percent of shares are in free float. There is speculation that eBay wants to pull out of Intershop. Continue (No Ratings Yet) Loading... Categories E-Commerce
Not a question of fairness – Amazon’s special conditions for manufacturers Posted on 13. August 2014 | by Christian Otto Grötsch Graphic: Jimmy Brown According to Bloomberg, a study from the market research institute L2 have brought to light the fact that Amazon privileges selected brand manufacturers. This was viewed as a great scandal on the Amazon Watchblog, fairness is apparently something different. It is not only in the power games with publishers that it is clear just how hard and how far from fair Amazon handles. The thumb screws are being applied to Verdi as well, with deliveries simply coming from Eastern Europe. Continue (No Ratings Yet) Loading... Categories Reading Tips of the Week
What Google+ has to do with the digital transformation of companies Posted on 12. August 2014 | by Christian Otto Grötsch Since the start of Google+ in June 2011, a lot has changed in the social media landscape. Facebook is still the most used platform, XING is the recruiting source nr. 1 and Pinterest is the most used online photo album. But how does Google+ integrate itself here? Continue (No Ratings Yet) Loading... Categories E-Commerce
Dating Fail Thanks to Google Glass [#IfIhadglass] Posted on 11. August 2014 | by Christian Otto Grötsch Google CEO Sergey Brin announced last week that he regrets how much Smartphones stop us really taking note of our fellow man. According to him, this will all be different with Google Glass. Far from it, it is more likely to get worse. As you can see in this video, a short attention span in combination with augmented reality and voice control ruins every date more thoroughly than a smartphone ever could. We wonder if the makers of this video were chosen as Glass Explorers (exclusive testers of the glasses). Maybe Google is showing a sense of humor, after all, this is one of the better contributions under the keyword #ifihadglass handed in to Google in the past weeks. Have a great week Continue (No Ratings Yet) Loading... Categories E-Commerce
Easing New Customer Acquisition in B2B with Online Marketing Posted on 5. August 20141. July 2016 | by Christian Otto Grötsch Graphic: Duncan Hull Through the integration of an e-commerce system, the way to new customer acquisition stands open for B2B marketers via online marketing. As long as the product data isn’t only visible to a closed user groups, the online shop can be optimised according to all SEO rules, assuring better rankings. Continue (No Ratings Yet) Loading... Categories E-Commerce
3 E-Commerce Problems B2B players Laugh At Posted on 5. August 20141. July 2016 | by Christian Otto Grötsch photo: PEO ACWA 3 E-Commerce Problems B2B players Laugh At E-commerce is still new ground in B2B and there is a lot to catch up on to reach the maturity of the B2C industry. However, there is no need to catch up in some areas. Because of the different legal situations, greater experience in logistics and customer contact, some of the problems cropping up at every B2C conference are simply not an issue in B2B. Three examples: Continue (No Ratings Yet) Loading... Categories E-Commerce
