Handelskraft E-Commerce Breakfasts Posted on 12. January 2015 | by Christian Otto Grötsch Our Handelskraft E-Commerce Frühstück once again led us to eight German cities and one in Switzerland, and brought manufacturers and traders together at one table. Our speakers included Alexander Graf, Jochen Krisch, Martin Groß-Albenhausen and and Roman Zenner, who led dicussions on the future of ditial trade with a total of over 100 guests from various branches. Continue (No Ratings Yet) Loading... Categories E-Commerce
All E-Commerce Whitepapers We Published in 2014 Posted on 6. January 2015 | by Christian Otto Grötsch 2014 was a productive year for us. Apart from the annual Trend Book, a total of seven white papers on e-commerce and online marketing topics were published. They are all exclusively designed for manufacturers, shipping traders and publishers, and can be requested on our home page free of charge. E-Commerce Whitepapers Digitalization is advancing at a rapid pace, but the societal and economic consequences have been difficult to determine so far. »”Digital Transformation: Challenges for Marketing, Sales, and IT”« introduces the most important topics currently discussed in B2B and B2C. (Available in English and German) E-Commerce is still new territory in B2B. However, there is great potential for manufacturers and traders there. Companies, who are already building up their e-commerce competencies will benefit in the long term. In our white paper »”E-Commerce Potential in B2B”« we answer the question, what e-commerce can do for brand manufacturers and industry. The updated white paper >»“Selecting E-Commerce Software: Providers and Technologies Compared”« offers a quick overview of the central decision making criteria for selecting a system. We also introduce the most important systems and providers in the mid and enterprise area. Stay tuned for upcoming English translations of four whitepapers from our online marketing experts! Continue (No Ratings Yet) Loading... Categories E-Commerce
Click and Collect is not the non plus ultra…so? Posted on 6. January 2015 | by Christian Otto Grötsch Photo: Waitrose Press Release Our gut feeling has been telling us this for ages, now a test from Stella Service has proven it: click and collect doesn’t really save time when shopping. The channel hopping customer is just 96 seconds faster than the normal shopper. Although that is only an average; depending on the (more or less expert) implementation of the service, it can happened that a customer searching for the right counter may spend even longer a shop. Continue (No Ratings Yet) Loading... Categories E-Commerce
Year in review – what got us moving in 2014 Posted on 5. January 2015 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Before we really get started in the new work year, we want to take a look back. Like every year, “What Brought Us Together” shows us the most important moments of the year, spiced with the funniest internet phenomena. Continue (No Ratings Yet) Loading... Categories Net Find of the Week
Handelskraft wishes you a merry Christmas Posted on 20. December 2014 | by Christian Otto Grötsch Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to the trends, hypes and new developments in the e-commerce scene in 2015 Not only the Handelskraft team, but the entire dotSource also wishes you a merry Christmas and a happy new year! (c) dotSource GmbH Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
An advantage for manufacturers: the brand creates trust Posted on 20. December 2014 | by Christian Otto Grötsch Graphic: Achim Hepp As multichannel, and so also the digitalisation of processes and channels, was discussed extensively for the first time, there was a lot of talk about the improved service associated with this leading to greater customer loyalty. However, just why exactly the customer is supposed to become more trusting is not clearly definable. Continue (No Ratings Yet) Loading... Categories E-Commerce
Consumers expect cross channel shopping Posted on 16. December 20141. July 2016 | by Christian Otto Grötsch Graphic: Roberto Verzo It is important to many customers that wares be available both on and off line. Mulichannel traders score especially with young and female customers. According to the ebay study on the future of trade >>Zukunft des Handels<<, 74 percent of users find it important to be able to shop off line, online and via mobile end devices. It is only unimportant for four percent. Continue (No Ratings Yet) Loading... Categories E-Commerce
Higher conversion rates through customer support Posted on 15. December 201421. January 2022 | by Christian Otto Grötsch Graphic: Austin Kirk In order to avoid potential customer uncertainty, there has to be the possibility to quickly make contact. Legally, every shop operator has to display their contact details on the masthead at least. So why not place a telephone number or email address prominently on the page for easier contact? Continue (No Ratings Yet) Loading... Categories Design & Usability
SEO: Page Speed as an Important Ranking Factor Posted on 15. December 201421. January 2022 | by Christian Otto Grötsch Graphic: Tom Thai The page speed – the loading speed of a homepage- has a direct influence on search engine rankings. The page speed can be improved greatly through data compression. Defining the expiration also leads to better loading speeds and so to better ranking with Google and other search engines. Continue (No Ratings Yet) Loading... Categories E-Commerce
Unique Selling Proposition as a Conversion Booster Posted on 9. December 2014 | by Christian Otto Grötsch Graphic: Cars10s PhoToes Visitors to online shops are multifaceted and all users have different levels of knowledge, especially when it comes to service. One customer may have no problems in the shop, while another breaks-off their purchase because they can’t find their way around. This is exactly what needs to be avoided. The break-off rate can be lowered by up to 20 percent by a “unique selling proposition” (USP). Continue (No Ratings Yet) Loading... Categories E-Commerce
