Glass App for Trade: Google takes the wind out of Tesco’s Sails

Tesco Glass App
Graphic: Tesco Labs – Screenshot

Google is used to making the rules, not just in online marketing. This was visible with Tesco – they just introduced a shopping app, supposed to allow customers to shop via Google Glass, which is now a product without any purpose because Google announced a stop to the sale of the data glasses that same week. The project “Glass” will continue and pass on to some departments, but no more details have made it to the public. There are even rumours that Google might have failed.

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We celebrate our 9th year

dotSource GmbH LogoFolklore says that cats have nine lives. We also reinvent ourselves every year. However, we didn’t just use the e-commerce turbo year 2013 to storm ahead at full tilt. With more than 103 staff, by the middle of the year it was time to reorganise and take a look within before continuing with fresh new power. The results are visible, for instance, on our new homepage.
dotSource Homepage

New projects and partnerships

In 2014 we also made numerious customers happy. We realised exciting new e-commerce projects, including ones for Joyou, Lensbest and lolaandgrace.com.

monoqibusiness.com, oppose-fashion.com and yink.com were some of our clients in the B2B sector.

Adobe Solution Partner BusinessOur partner landscape is expanding. We’re Adobe Business Solution partners, Advanced partners of eZ Publish, for whom we developed a Magento Connector.

We also made an alliance with the real time personalisation experts from prudsys. The signs are clear on the topic of digital transformation.

“Digital is better”

The world is becoming digital – this is also the focus of one of our whitepapers from this year on the topic. We haven’t just shared our e-commerce expertise solely in (around 300) blog posts, we also published a total of seven whitepapers on e-commerce and online marketing topics. We released the annual Trend Book for the third time, which examines the most important trends in electronic trade und the title “Digital ist Besser” – the name is the program.

At home everythere

Handelskraft Frühstück
Our Handelskraft E-Commerce Breakfasts in 2014 once again led us to eight cities in Germany and one in Switzerland and brought together traders and manufacturers at one table. Our home game in Jena, Thuringia was a great success. Those who always wanted to know what happens at one of these breakfasts can get an idea from our video retrospective .

The K5 and the dmexco were further memorable highlights of the trade fair season 2014.

The world according to dotSource

dotSource Online Marketing
Our Online Marketing Team. Photo (c) dotSource GmbH

The year began with some new comers. We were happy to greet four Online Marketing Experts, who round off our service portfolio in the areas of SEO, SEA, newsletter- and conversion optimisation. Our sometimes a little nerdy team, who have sometimes demanded we change the agency’s name out of a love of Mate , won all our hearts, and not only those of the new staff: 2014 saw ex-colleagues come back to us four times.

For the first time, since their proud opening three years ago, it is getting full in our agency’s offices, and there are rumors that plans are being made for new offices. This hasn’t stopped us from occasionally letting rip in our holy halls. Apart from the compulsory team event, there are monthly team parties, whose mottos range from the 1990s to Oktoberfest. The view of the fantastic Jener culture arena sweetens many a summer evening for us, when we round off the day with Travis, Flogging Molly and Bosse.

Off into our tenth year!

We’re just like the typical fourth grader who waits feverishly for the two-digit birthday and have a lot planned in the meantime. The mission for our tenth is year is still: Digital success right from the start. We are looking forward to getting started again together with our clients and partners

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Net find: When the selfie-stick gets stuck in your smartphone

When people used to go sightseeing, you’d often find yourself having a stranger’s camera shoved into your hand so that you could take a photo of its owner. This is a thing of the past: these days, many hobby photographers own a selfie-stick and don’t have to let their beloved smartphone out of their sight. We don’t want to comment on whether this is sensible or utter nonsense here. But the fact is, that selfie-sticks can often be a strange sight, for instance, when the smartphone to suddenly rings.

What is your optinion of this new trend in smartphone photography? A nice gimmick or a tool for teenagers?

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Battle of the payment providers

Foto:zonaponsel.com
Photo:zonaponsel.com

Amazon is often the non plus ultra in e-commerce, regardless of the area. But in the field of payment gateways, the Etail company recently had to concede a bitter defeat. In general, the struggle in the payment market is hard, and in Germany it is fuelled by the imminent revolution in the mobile payment sector.

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Magento 2: Was has changed for developers and shop operators

magento_logoMany had ceased to believe, but just before Christmas, Magento surprised the e-commerce community with the release of Magento 2.0 Beta. The new version of the most widely used e-commerce software has been available since the 17th of December and can be tested. But can iQuery and PHP5.5 offer any comfort for the loss of transparency and the open-source mindset? And what will change for shop operators?

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Handelskraft E-Commerce Breakfasts

Handelskraft FrühstückOur Handelskraft E-Commerce Frühstück once again led us to eight German cities and one in Switzerland, and brought manufacturers and traders together at one table. Our speakers included Alexander Graf, Jochen Krisch, Martin Groß-Albenhausen and and Roman Zenner, who led dicussions on the future of ditial trade with a total of over 100 guests from various branches.

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All E-Commerce Whitepapers We Published in 2014

2014 was a productive year for us. Apart from the annual Trend Book, a total of seven white papers on e-commerce and online marketing topics were published. They are all exclusively designed for manufacturers, shipping traders and publishers, and can be requested on our home page free of charge.

E-Commerce Whitepapers

Digitale TransformationDigitalization is advancing at a rapid pace, but the societal and economic consequences have been difficult to determine so far. »”Digital Transformation: Challenges for Marketing, Sales, and IT”« introduces the most important topics currently discussed in B2B and B2C. (Available in English and German)

B2B E-Commerce WhitepaperE-Commerce is still new territory in B2B. However, there is great potential for manufacturers and traders there. Companies, who are already building up their e-commerce competencies will benefit in the long term. In our white paper »”E-Commerce Potential in B2B”« we answer the question, what e-commerce can do for brand manufacturers and industry.

Whitepaper E-Commerce Software auswählenThe updated white paper >»“Selecting E-Commerce Software: Providers and Technologies Compared”« offers a quick overview of the central decision making criteria for selecting a system. We also introduce the most important systems and providers in the mid and enterprise area.

Stay tuned for upcoming English translations of four whitepapers from our online marketing experts!

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Click and Collect is not the non plus ultra…so?

Waitrose Click & Collect
Photo: Waitrose Press Release

Our gut feeling has been telling us this for ages, now a test from Stella Service has proven it: click and collect doesn’t really save time when shopping. The channel hopping customer is just 96 seconds faster than the normal shopper. Although that is only an average; depending on the (more or less expert) implementation of the service, it can happened that a customer searching for the right counter may spend even longer a shop.

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Handelskraft wishes you a merry Christmas

Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to the trends, hypes and new developments in the e-commerce scene in 2015
Not only the Handelskraft team, but the entire dotSource also wishes you a merry Christmas and a happy new year!

(c) dotSource GmbH
(c) dotSource GmbH
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