Selling/buying cars online is unusual in more than one way: not only are they an expensive item, but the purchase is also highly emotive. Not really something for online, especially when it comes to new cars? Wrong.

Car manufacturers have been testing what is possible digitally for a long time, for example Mercedes with their“Mercedes Me” portal. Volvo is now taking the most decisive approach and have announced the sale of their entire model palette online from next year onwards.

The test run was the sale of the “First Edition” of the SUV XC90, which was available for purchase exclusively on the internet. The 2000 available vehicles were sold out within 47 hours, 6 percent even via mobile.

There has been a lot of discussion and writing over the past few years on the topic, but it is now just starting to really take off: the internet is becoming mobile. Going online with a smartphone has nothing to do with a lack of better possibilities any more. We are currently at the point where the mobile user experience is changing from a bother to an actual experience.

As soon as mobile really starts to be fun, it accelerates development in this direction further. Up to now, it was more the foundation for it that was developed, in order to facilitate comfortable use and adjusted mobile content.

Now things are really taking off. In light of the impressive growth rates in mobile payment in Germany, this cannot be denied.

We’re happy talking about age, and gender commerce constantly rears its ugly head, but class – class is a dirty word. People are looking at the social and economic impacts of e-commerce, but not of the impact of consumers’ socio-economic situation in the first world – I’m not talking about the digital gap – and their interactions with e-commerce.

Predictably, the internet is gaining popularity as an information source in Germany, especially with young people, but 70% of those questioned in a long-term study by TNS Infratest watch TV daily.