Digitalising the insurance landscape [5 Reading Tips] Posted on 20. June 20161. July 2016 | by Sara Herrera Source: Got Credit Insurance is one of the most old-fashioned, analog consumer services in existence. Insurance companies spend a lot of money in advertisement; however, customer satisfaction often is low. Digital is the future, being the customer experience at the center of the digital transformation pace. Connected devices, big data and intelligent automation are shaping the change towards more profitable business models; giving investors and entrepreneurs more reasons to get into the insurance space. The digitalization of the consumers’ daily lives has a big impact on all industries, forcing them to rethink their business models, like it is happening currently with the automotive industry or the education landscape. Constant innovation and the rapid evolution of technology enable people to adapt and learn, drive changes and even revolutionize the current status quo. In the digital age, consumers want to be able to get educated, receive some feedback and buy a policy from the comfort of their home (or smartphone) in less than 15 minutes. They expect good service for good value. However, the usual customer experience with traditional insurance operators still is time-consuming, combined with high fees and dubious processes that lead to customer frustration. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Sustainability trend: Smartphone re-use market taking off [5 Reading Tips] Posted on 13. June 20161. July 2016 | by Sara Herrera Source: pexels.com The smartphone market has grown exponentially over the past decade. People have been buying them since they have been around. However smartphone sales are slowing down since the mature Western markets and also China are becoming saturated. The demand has topped out. People are not attracted by flagship models anymore, but by second-hand cheaper devices. This sustainable trend is gaining momentum. And it has a lot of potential. Who will win the battle? Analyst Gartner is expecting a big drop in smartphone sales growth, projecting the market will shrink from 14.4 percent growth in 2015 to just 7 per cent in 2016 — with only 1.5 billion smartphone units being shipped globally this year. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Euro 2016: E-Commerce, football and emotions, the attacking trident to succeed Posted on 9. June 2016 | by Sara Herrera Source: Fotowerk / FotoliaTomorrow, the first starting whistle of the UEFA EURO 2016 is going to be heard by thousands of privileged fans gathered in Saint Denis. Millions more around the globe will turn on their TVs or watch it in mobile using their internet connection to follow the passing of this “likely” exciting tournament. 24 countries will be battling for the top spot while brands will play a parallel game to know who gets the fame and revenue. In the last month, campaigns of all kinds are intensifying the brands’ presence everywhere; unsurprisingly in the net as well. Will eCommerce be the Iniesta or Müller of the brands’ marketing strategy who decided to invest smartly in this channel? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Beep beep automotive Industry, the digital disruption has arrived to stay! [5 Reading Tips] Posted on 6. June 20161. July 2016 | by Sara Herrera Source: pexels Since cars became an intrinsic utility, the humanity has speculated with how the car of the future might look like. The K.I.T.T. prototype driven by Michael Knight in the famous 80s series Knight Rider already reflected that future cars would be above all very smart. 30 years later, the emergence of Uber, the socialization of mobile devices and the development of high technology such as cloud computing, big data and Internet of Things (IoT) are making the present cars increasingly intelligent, and in a very near future more autonomous, hyper connected and social. This new scenario addresses big changes that threat to disrupt the whole automotive industry and even dependent markets. All participants across the automotive industry value chain need to be mindful of the speed and dramatic transformation experienced in other industries. The old-school engineering excellence focusing on car handling, safety and data-sheet figures will be not enough this time to overcome the new challenges posed by the digital age. Therefore, it is important for all participants to step on the accelerator towards digital transformation if they don’t want to lag behind. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Towards trust: EU reinforces security and data protection laws [5 Reading Tips] Posted on 30. May 20161. July 2016 | by Sara Herrera Source: Pewels.com While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as the lack of information they are subjected by certain companies. Adblockers are gaining momentum. International regulations are putting data protection on the center of their reforms. Against this, companies must respond. And no, blocking adblockers is not the best way! Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Towards a Digital Economy by enhancing digital competitiveness [5 Reading Tips] Posted on 23. May 20161. July 2016 | by Sara Herrera iconimage / Fotolia.com New data, connectivity, automation and innovative and user-friendly customer interfaces are challenging existing value chains. The perception of time is more important than never. The public demands for a constant immediacy requires a powerful communication infrastructure at B2B and B2C level. Companies must improve their digital maturity in order to recognize new opportunities, develop suitable offerings and get them to market quickly. Digital transformation is indispensable to be competitive and face the challenges of the digital age. The transformation occurs at implementing gradually more efficient production methods, updating existing business models and applying digital tools and software at the expense of manual processes. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
PHP 7: making the most out of Magento 2 shopsystem! [5 Reading tips] Posted on 9. May 20161. July 2016 | by Sara Herrera Source: pexels.com Are your sites running on PHP-based systems such as Magento, WordPress or Joomla? Then you cannot ignore what it is seen for many as the most substantial shift the PHP world has experienced for ages! PHP 7 aims to revolutionize developers’ ecosystem improving significantly performance and usability as well as offering a wide range of new features to make the servers run more efficiently. Continue (3 vote(s), average: 3.67 out of 5)Loading... Categories Reading Tips of the Week
AGOF Digital Facts and EHI Online Payments studies: Cross-Channel and Invoice dominate the digital panorama [5 Reading Tips] Posted on 2. May 20161. July 2016 | by Sara Herrera Quelle: pexels On 21st April, the Arbeitsgemeinschaft Online Forschung (AGOF) presented the first wave of their 2016 “Digital facts” study. Anyone, looking at this in more detail, can find not only positive figures for pure players, but an attractive spectrum of the current digital panorama. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
The future of education is digital – EdTech market, upwards! [5 Reading Tips] Posted on 25. April 20161. July 2016 | by Sara Herrera Pexels.com The digital transformation revolutionizes all spheres of the daily life; also education, although at a slower pace. The convenience of implementing technology at educational institutions is generating a heated debate in all kinds of communities. E-Books, smartboards, apps, and tablets are slowly taking part of all kind students’ lives. Distance learning, Massive Open Online Courses (MOOCs), and game-based learning gain momentum. Does the EdTech market have enough potential? Although it is still at its early infancy, will it be ready for a definitive take-off? The interest of big IT players for this emerging market such as Microsoft, Google, IBM or Cisco Systems shows that it does has a great potential. Technology can help to bring order to the chaos, to automate processes, to make the most of interactivity, to improve and rethink teaching methods, and so on. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Amazon Fresh can push forward the grocery online German market, can’t it? Posted on 18. April 20161. July 2016 | by Sara Herrera © Eisenhans / Fotolia.com In England or even in France buying groceries online is no longer only a trend. Many young people prefer to fill their shopping baskets by a simple click with: fruits, veggies, milk and beer packs even meet and fish. In contrast, we already know that the online groceries market in Germany is still in its infancy, but, at least, not paralyzed. Rewe, Edeka, Lidl and Aldi are about to receive the fearsome opponent Amazon Fresh. Everyone is expectant of the consequences of this imminent arrival. Will it make a decisive impact on the German e-food market? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
