Snapchat are challenged to reinvent themselves to stay ahead of the curve Posted on 6. April 20175. April 2017 | by Sara Herrera Quelle: Pexels (bearbeitet von dotSource)From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature. This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
3 use cases where video content makes more than a difference! [5 Reading Tips] Posted on 3. April 2017 | by Sara Herrera Quelle: pexels.comVideos have become one of the hottest trends in e-commerce. All social media platforms have been focusing all their efforts on integrating this format entirely. Users and companies not only have the option to upload a video, but also to broadcast live, in full HD and in 360 degree. Even snapchat-like short-lived videos, the popular “stories”, have been replicated in every social media platform, and even in a messaging app (WhatsApp) recently. But videos are not only used in social media, but also in online shops to facilitate easier, faster, and better informed purchase decisions. However, not anything goes. Videos should be used wisely. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Digital advertisement also goes mobile [5 Reading Tips] Posted on 27. March 2017 | by Sara Herrera Quelle: pexels.com The German digital advertising market continues to grow at a steady pace. So much so that, the predictions for this year, if confirmed, can reach historic figures. According to the American market research firm eMarketer, mobile ad spending in Germany will get the largest share of digital ad investments for the first time by the end of this year. However, this information doesn’t catch us by surprise. The question here is not if, but how advertisers can optimise and make their ads relevant for their target group because that’s where they are currently failing. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips] Posted on 20. March 201717. March 2017 | by Sara Herrera Quelle: pexels.com It is not a secret that WhatsApp has been exploring ways to profit from its customer base (1,2 billion active users worldwide) since it was acquired by Facebook for $19 billion three years ago. However, no business development had been reported until last week, when it came to our attention that a Whatsapp version for businesses is in the test phase. Will the mobile messaging app find the way for monetization with this move? Has WhatsApp anything else in mind, like making the most of artificial intelligence advancements or, what is more decisive, fullly getting into the Internet of Things ecosystem? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Omnichannel projects, CRM and cloud services are at the top of IT priorities for 2017 [5 Reading Tips] Posted on 13. March 2017 | by Sara Herrera Source: pexels.com Retailers keep investing in new technologies to boost the digitalisation of their stores, respond to the challenges of an increasing omnichannel world, and to tailor every customer experience even more. In this context CRM systems and analytics solutions are gaining momentum, while the cloud seems to be the perfect place to store all the relevant data needed to run apps, websites, connected cameras and other internet-based services. But why are CRM systems and the cloud becoming so popular and crucial nowadays? Continue (3 vote(s), average: 3.67 out of 5)Loading... Categories Reading Tips of the Week
Getting to know Alexa: the long way towards full adoption and understanding | Part 2 Posted on 9. March 20179. March 2017 | by Sara Herrera Source: Screenshot taken from an Amazon’s VideoExcitement, entertainment, and nonsense are the best words to describe our first feelings about the first contact we made with Alexa, Amazon‘s voice-controlled AI assistant that is integrated into Amazon Echo and Echo Dot. After testing the most operative part of the device, it is the turn for evaluating Alexa’s communication and self-learning skills. How smart is Alexa? Does she learn from mistakes? Is the communication process natural and seamless? Continue (3 vote(s), average: 3.67 out of 5)Loading... Categories E-Commerce
4 trends that go beyond mobile and should not be missed out [5 Reading Tips] Posted on 6. March 20176. March 2017 | by Sara Herrera Source: Dino Quinzani & pexels.com (edited by dotSource)Last week a new edition of the Mobile World Congress took place in Barcelona to present the latest trends in the mobile industry. Although this year there were neither many stellar presentations of gadgets nor excessively prominent visitors , it can be said that mobile is the connecting element in which advanced technologies come together to prompt new ecosystems such as the connected car. The use of smartphones as constant companions coupled with a better quality of internet connection result in a multiscreen world: According to a study presented by Google, 24% of consumers indicate that they usually access the Internet through three devices (smartphone, tablet and laptop or computer). These two indicators prove that mobile is reaching digital maturity. But, apart from reaching this conclusion, the world’s largest gathering for the mobile industry gave a glimpse of the most important trends for this year. Let’s dive into it! Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Getting to know Alexa: from fascination to normalisation | Part 1 Posted on 2. March 2017 | by Sara Herrera Quelle: AmazonAhead of schedule the smart assistant Amazon Echo completed the trial period and has been available for sale on the marketplace for any German customer 2 weeks now. The Handelskraft editorial staff was quick to order one and test it for a few days. We were more than curious to “experiment” and “talk” with a virtual assistant and obviously many questions arose while waiting for the package to be delivered: How useful and spontaneous could Alexa be? Could she become part of the family? Could the conversation be fluent and natural? It is not a surprise that still today humans only feel fascination for the possibility of communicating with machines and interacting with them proactively. However, initially the rise of voice search functionalities (OK Google) and more recently the emergence of virtual assistants such as Amazon Echo, Google Home or Siri might contribute to change this perception. However, how far are we until it comes to normality? In our 2-part series about Alexa we are going to the very heart of these questions that we are pursuing. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Mobility trending at Best Brands Awards 2017 [5 Reading Tips] Posted on 27. February 2017 | by Sara Herrera Quelle: pexels.com Last week the 14th award ceremony for the best brands of the year took place. The new special category, focused on future mobility brands this time, grabbed the attention of everyone. However there was much curiosity for getting to know the consumers’ final say this time. Would there be unexpected newcomers? Would the German car industry’s power show up once again? In order to decide on the winners, Gfk carried out a representative study that measures the strength of a brand against two criteria: market share and the degree of attractiveness of the brand according to the respondents (consumers). Having said that, what brands appealed the most to consumers? Continue (2 vote(s), average: 3.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Is Artificial intelligence really taking off? [5 Reading Tips] Posted on 20. February 2017 | by Sara Herrera Quelle: Fotolia The buzzword Artificial Intelligence (AI) is passing from hype to reality and it is expected to become not only a game changer but also one of the main global economy growth drivers in the years to come. The different AI technologies already put in place by traditional companies as well as the increasing number of AI start-ups that successfully offer value added through these AI technologies, already give us a glimpse of AI’s full potential for consumers and also industries. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
