Social and video commerce as a business model [5 reading tips] Posted on 22. October 201815. November 2018 | by Sara Herrera Source: Adobe Stock Social networks are everywhere and social media has long been part of everyday life. Online users are constantly in the thick of the action, averaging 7.6 social media accounts, and liking, sharing, posting, consuming, and chatting for just under two hours a day. This digital reality opens up a lot of opportunities for companies to address potential new customers and repeat customers. For about 80 per cent of companies, social media plays a crucial role in marketing. Retails and manufacturers don’t just want to build their brand, they also want to find new employees, attract new customers and generate more sales. However, the competition is getting increasingly stronger. That’s why creative and target group-specific content is required and formats with a high level of engagement are being brought into focus: Formats such as videos. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Introducing a PIM: Challenges for businesses Posted on 19. October 201818. October 2018 | by Sara Herrera Photo by Brad Barmore on Unsplash Due to ever-advancing digitisation and constantly changing customer requirements, companies are always facing new challenges. When looking for solutions, we’ve shown in previous posts what opportunities and benefits come with a PIM system. Today, however, we’d like to show why a PIM system can help retailers and manufacturers meet their current challenges and emphasise the strategic role a PIM system plays within each organisation. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Going green – Facebook and other tech companies invest in renewable energy Posted on 17. October 201815. October 2018 | by Franzi Kunz Source: pexels A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
10 years of Spotify: How a digital platform succeeds [5 reading tips] Posted on 15. October 201812. October 2018 | by Sara Herrera Photo by Jean on Unsplash (bearbeitet von dotSource) Music has always been part of my everyday life. Through the good times, and the bad. During special moments I won’t forget. It has the power to shape every moment with the right notes and melodies. It has only recently become possible to have a limitless catalogue of music with you at all times – and when Spotify launched in October 2008 they made it possible. A lot has changed in ten years. Today, Spotify does even more than just music streaming. Let’s take a look at their track record and explain what other companies can learn from it to drive their digital business. Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories Reading Tips of the Week
Five B2B e-commerce trends: What’s coming in the age of platforms Posted on 11. October 2018 | by Franzi Kunz Photo by Anthony Ginsbrook on Unsplash The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce
Companies using agile methods [5 reading tips] Posted on 8. October 20185. October 2018 | by Sara Herrera Source: pexels.com German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major company already relies on agile project management, as a from Bitkom Research makes clear (German only). Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Reading Tips of the Week
Social commerce: Imitation is the sincerest form of flattery Posted on 4. October 2018 | by Franzi Kunz Source: Unsplash The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
From wearables to hearable – Digital is getting audible with augmented listening experiences Posted on 2. October 201824. August 2018 | by Christian Otto Grötsch Source: Nicolas Sadoc, CC BY-SA 4.0 Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend. Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce
Paying with your own body – Biometric solutions are trendy [5 reading tips] Posted on 1. October 201827. September 2018 | by Sara Herrera Source: Fotolia From cash to mobile payments. From password to fingerprint. The online payment sector is evolving rapidly to meet the steady pace of technological development and recent legislative changes within the EU. At the heart of these innovations are biometric payment procedures designed to ensure better security standards and a better user experience. Why biometric payment methods via fingerprint or selfie become more important and why retailers and manufacturers should take this type of authentication seriously, we’ll share below. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Give me feedback and I’ll give you what you need! Agile app development for next level personalisation Posted on 27. September 201821. September 2018 | by Franzi Kunz Source: pexels Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
