Handelskraft - The E-Commerce and Online Marketing Blog

Five B2B e-commerce trends: What’s coming in the age of platforms

11. October 2018 | by Franzi Kunz

The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you.

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(10 vote(s), average: 4.60 out of 5)

E-Commerce

Companies using agile methods [5 reading tips]

8. October 20185. October 2018 | by Sara Herrera

scrum, agil, projektmanagement — Source: pexels.com

German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major company already relies on agile project management, as a from Bitkom Research makes clear (German only).

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(7 vote(s), average: 5.00 out of 5)

Design & Usability Reading Tips of the Week

From wearables to hearable – Digital is getting audible with augmented listening experiences

2. October 201824. August 2018 | by Christian Otto Grötsch

Hearable Design Study by Nicolas Sadoc — Source: Nicolas Sadoc, CC BY-SA 4.0

Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend.

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(6 vote(s), average: 4.33 out of 5)

E-Commerce

Paying with your own body – Biometric solutions are trendy [5 reading tips]

1. October 201827. September 2018 | by Sara Herrera

From cash to mobile payments. From password to fingerprint. The online payment sector is evolving rapidly to meet the steady pace of technological development and recent legislative changes within the EU. At the heart of these innovations are biometric payment procedures designed to ensure better security standards and a better user experience.

Why biometric payment methods via fingerprint or selfie become more important and why retailers and manufacturers should take this type of authentication seriously, we’ll share below.

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(5 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

27. September 201821. September 2018 | by Franzi Kunz

Briefkasten an der Wand — Source: pexels

Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.

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(6 vote(s), average: 5.00 out of 5)

Design & Usability

AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience

25. September 201821. August 2018 | by Christian Otto Grötsch

Tante Emma strikes back — Source: fotolia – Edit: dotSource

Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer.

Physical locations, whether a pop-up store, showroom, or full-fledged flagship, is starting to gain importance again. Especially as marketing and service channels. It is noteworthy, however, that these shops hardly remember the miserable retailing industry of the last millennium. It’s just the opposite. New stores can merge online and offline experiences and teach tradition chain stores a thing or two about what a successful omnichannel scenario can look like.

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(6 vote(s), average: 5.00 out of 5)

E-Commerce

The status quo of German online retail: Keeping an eye on omnichannel [5 reading tips]

24. September 201821. September 2018 | by Sara Herrera

visier, blick, fernglass — Source: Photo by Freddy Marschall on Unsplash

After Summer is over and September rolls around, opportunities to review fresh input and goals come around. Events (like #dmexco) help businesses and decision-makers continually listen to the market and give guidance heading into the last quarter of the year. Market figures also serve as a basis for intensifying or adjusting business strategies.

Of course, the question arises, how fit is German online retail, which online shops are at the top, and what lessons can be learned?

Statista’s and the EHI Retail Institute’s annual study “E-Commerce-Markt Deutschland 2018” (Germany’s E-Commerce Market in 2018) provides answers.

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(6 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Take Part. Connect. Level Up. Handelskraft Conference 2019

18. September 20186. September 2018 | by Franzi Kunz

Handelskraft Conference 2018 Cover Photo Teaser Blog Post — Source: dotSource

Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying the foundation for further development and expansion. It is exactly at this point in the digital experience that we want to meet with the attendees at the Handelskraft Conference 2019 in Frankfurt am Main.

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(7 vote(s), average: 5.00 out of 5)

E-Commerce

Can digital players manage without their masterminds? [5 reading tips]

17. September 201814. September 2018 | by Franzi Kunz

drahtlinienmodell eines kopfes — Quelle: pixabay

Digital transformation or the radical change we’ve been able to witness since the late eighties does seem quite insane. This year the iPhone only turns 11 years. Google has just turned 20. The minds behind the brands seem inseparably linked with their success. Microsoft: Bill Gates. Google: Larry Page & Sergey Brin. Amazon: Jeff Bezos. Apple: Steve Jobs. Facebook: Mark Zuckerberg. And for those who still remember: studiVZ was founded by Ehssan Dariani und Dennis Bemmann.

» The people who are crazy enough to think they can change the world are the ones who do.
Steve Jobs «

But to what extent does the brands’ success depend on these iconized characters? What can CDOs and drivers of digital innovation learn from this?

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(5 vote(s), average: 5.00 out of 5)

Reading Tips of the Week