E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips] Digitisation is not a megatrend anymore, it has become normality nowadays. It determines both our private and professional daily life. In particular how people spend their free time has changed enormously in the course of digital change in recent years. The best example is the way sport is done nowadays. Thanks to digitally connected devices, … Continue reading "E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips]"
Handelskraft Turns 13 – From E-Commerce to Digital Business Blog After Christmas and New Year’s Eve, the New Year directly starts for us with two significant anniversaries. Not only dotSource will turn one year older in January (that’s a whole 14 years), but also our blog Handelskraft turns 13 years old today and is therefore a real »teenager« ? But how did everything actually start?
Online Shopping in the Alpine Republic – Where Do the Swiss Go Shopping? [5 Reading Tips] E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Merry X-mas-perience to You – Handelskraft Wishes You a Merry Christmas Experience here. Experience there. Barely any other word appears more often in our everyday work, in our research, in our Handelskraft articles and all the other publications. And that’s a good thing because in the end, we as private individuals also benefit from it if everyone involved in Digital Business always strives to provide a … Continue reading "Merry X-mas-perience to You – Handelskraft Wishes You a Merry Christmas"
Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips] Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical … Continue reading "Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]"
Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer. If orders are made more difficult because forms … Continue reading "Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud"
Black Friday – Service Beats Low Price [5 Reading Tips] Two weeks after the spectacular Singles’ Day, it was time for the next online shopping mania: Black Friday and Cyber Monday – and they did not disappoint. Consumers and retailers enjoyed a week full of special offers and made millions of transactions. Similar to #Double11, this e-commerce mania far exceeded all forecasts. Black Friday and … Continue reading "Black Friday – Service Beats Low Price [5 Reading Tips]"
Customer Centricity in Practice – TROX Creates Added Value for Customers with Headless Commerce and Sets the Course for Industry 4.0 [Case Study] Customer focus, customer orientation or customer centricity – whichever buzzword you choose, one thing is certain: companies should have an eye on customer requirements. They should even constantly align their activities with the following question: »How do I provide my customers with the maximum added value?« This is the only way to strengthen customer loyalty … Continue reading "Customer Centricity in Practice – TROX Creates Added Value for Customers with Headless Commerce and Sets the Course for Industry 4.0 [Case Study]"
Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips] The development of the Internet of Things is nowhere near slowing down. Quite the opposite: by the end of this year, presumably 4.8 billion networked endpoints will be used in the enterprise segment and car industry. According to a forecast by Gartner, this figure will even rise to 5.8 billion by 2020 which is equivalent … Continue reading "Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips]"
International, Familial, Successful – dotSource Wins the i-work Business Award 2019 [On Our Own Behalf] There are many awards. Every single one of them has its justification and you are always as pleased as Punch if you are amongst the lucky winners. Of course it is brilliant when you are »Agency of the Year« or when your clients win top awards in digital business. This motivates and strengthens visions and … Continue reading "International, Familial, Successful – dotSource Wins the i-work Business Award 2019 [On Our Own Behalf]"
