„Design Thinking aims at improving the customers‘ life“ – Interview with Handelskraft speaker Florian Müller from projektUP! Posted on 14. January 20161. July 2016 | by Sara Herrera Geschäftsführer projektUP! – Florian Müller Daily routine is full of tasks and challenges and you always want to find a solution, accomplish a mission or reach your goals. Normally, you just face it and deal with it all in, what makes you waste so much energy. However, have you ever wondered if there are other efficient and effective ways to do so? The answer is yes: Using a problem-based and problem-solving strategy. You identify an objective which can be a problem, a task or a situation and think up the best solution for it in a practical way. Design thinking takes this approach further putting customers in the center of every activity the company is doing and offer solutions and ideas to improve and enrich the customer experience. In a recent interview, Florian Müller, from projektUP!, has shared some first approaches, on how Design Thinking can help companies to put customers in the center of their actions, anticipating to customers’ needs before they even have them. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
2016 Trends: The trip of a toy through the next e-commerce scenario [5 Reading Tips] Posted on 11. January 20161. July 2016 | by Sara Herrera davidd / Flickr.com In 2016, Tina would like to give a toy to her nephew as a present. She is still coming up with ideas, some of which were taken from the short moments she spends in front of her multiple devices: smartphone, tablet, laptop, even magazines. Despite of her busy and intense life she always finds time to look at their screens and navigate. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care Posted on 7. January 20161. July 2016 | by Sara Herrera Geschäftsführer der 4Care GmbH – Bernd Behrens In 2014 our costumer 4Care GmbH, one of the Europe’s leading omni-channel providers of contact lenses, care products and glasses, went all in on the implementation of a responsive web design and the migration of Lensbest.de to Intershop 7.3. Their trust in dotSource led to convincing the jury and receiving the Shop Usability Award 2015 in the category of wellness, beauty and health. Several months later, the battle continues within the eyeglasses complex online business. It is time to know the results, benefits and opportunities for 2016 that 4Care can share after their experience. In a recent interview, Bernd Behrens from 4Care GmbH has shared small touches of strokes about their experiences with the migration process as well as the main aspects to keep technically up-to-date, among other things. He will host a session on these topics at our Handelskraft Conference 2016, so you can get the whole insights on Thursday the 18th of February. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Interviews
dotSource, 10 years of digital success! Posted on 5. January 20161. July 2016 | by Sara Herrera dotSource Gründer – Christian Otto Grötsch & Christian Malik At last the day has come; dotSource turns 10 years and opens a new decade of digital success and transformation. Ten years of growth, coming up with brilliant ideas and supporting technology and innovation in which we have been burning through stages, year after year, and reached our promised targets. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Handelkskraft wishes you a happy New Year 2016! Posted on 31. December 2015 | by Sara Herrera Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Before we really get started in the new work year, we want to take a look back and remember you the most important moments of the year spiced with the particular Google vision, putting the eye on what we have the most searched for! 2015 has been a great year, but we are sure 2016 will be even more creative and exciting! Get ready, because we do have just started full of energy to do our best for you. Continue (2 vote(s), average: 3.00 out of 5)Loading... Categories E-Commerce
Handelskraft wishes you a Merry Christmas! Posted on 24. December 20151. July 2016 | by Sara Herrera Photo: dotSource Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to sharing with you the latest trends, discoveries and new developments in the e-commerce scene in 2016. Not only the Handelskraft team, but the entire dotSource also wishes you a merry Christmas and a happy new year! Continue (3 vote(s), average: 2.33 out of 5)Loading... Categories E-Commerce
Instant Commerce: the power of personalised real-time commerce Posted on 23. December 20151. July 2016 | by Sara Herrera downloadsource.fr / Flickr.com How far has e-commerce already been? Following its fast path towards digital transformation even now the services and products can be ordered via Messenger or customers can receive advises in any phase of the purchase process via WhatsApp. These are the so-called concierge services. The startups Magic and GoButler are competing currently for providing several services with the aim of helping customers as quickly and easy as possible. You only need to text and send an SMS with your current desire and location. The rest happens almost by magic: The desire has been met exactly how it has been made. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories E-Commerce
“98 % of all customer interactions can be personalized” – Interview with Handelskraft speaker Jan Lippert from prudsys Posted on 22. December 2015 | by Sara Herrera Jan Lippert, Head of Professional Services at prudsys Shops would like to be inside costumer’s minds and know their tastes and preferences. It sounds I am talking about the glass magic ball in that fairytale but I am not. The technology is step by step reaching new horizons. In this context, it is possible to predict the next step the customer will take, making him or her recommendations based on different data with the aim of providing an excellent and tailored customer service. Retail and manufacturing companies can progress to higher revenues and higher conversion rates with the implementation of personalization solutions. In a recent interview, Jan Lippert, from prudsys has shared some first approaches, on how shops can implement personalization software to offer customers the perfect recommendation for the right product. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday the 18th of February. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories Interviews
Butchers go e-commerce: Succeeding in the online world of meat [5 Reading Tips] Posted on 21. December 20151. July 2016 | by Sara Herrera Waferboard / Flickr.com December is the month of large meals and enjoying special moments with your loved ones. I am sure you are looking forward to tasting a delicious honey-roast confit of duck, a tasty rabbit fillet or a juicy T-bone steak. In one click you can find several innovative possibilities that let you get the most exclusive meat at your table. How can online businesses conquer the consumer’s palate and win trust? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
“Customer experience as competitive advantage” – Interview with Handelskraft Speaker Timo Kohlberg from Adobe Posted on 15. December 20151. July 2016 | by Sara Herrera Photo: Timo Kohlberg, Product Marketing Manager at Adobe Systems Today, the customer is in control, no matter in what vertical or market. That is why it is extremely important for brands to provide superior customer service and deliver personalised experiences on any device, touchpoint or channel. In this context, capturing and using customer data, plays a critical role for brands, whether in retail or even in B2B companies. The implementation of data-driven marketing techniques can lead to higher revenues and potentially enhances loyalty throughout the customer lifecycle. In a recent interview, Timo Kohlberg, Product Marketing Manager at Adobe Systems has shared some first insights, on how retail brands can utilise data to turn every customer interaction into an experience. He will host a session on this topic at our Handelskraft Conference 2016. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
