Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is … Continue reading "SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]"
Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of … Continue reading "Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]"