Digital Marketing
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»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is … Continue reading "Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]"
Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how … Continue reading "Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]"
Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is … Continue reading "SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]"
Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of … Continue reading "Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]"
BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"
People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the … Continue reading "Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]"
![Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/12/netto_success_story_beitrag-1024x538.jpg)
![Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/11/black_friday_sale_beitrag-1024x538.jpg)
![SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/11/seo-agentur-inhouse-beitrag-1024x538.jpg)
![Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/10/google_analytics_v4_beitrag-1024x538.jpg)
![Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/09/baywa_marketing_sus_beitrag-1024x536.jpeg)
![Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]](https://www.handelskraft.com/wp-content/uploads/sites/2/2020/08/britax-roemer_beitrag-1024x536.jpeg)