Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]

Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how … Continue reading "Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]"

Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]

Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of … Continue reading "Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]"

Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]

BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"

Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]

People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the … Continue reading "Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]"