The revolution of brick and mortar stores: from flagships to showrooms [5 Reading tips]

Many voices anticipate the burial of brick and mortar stores however, it seems they will have the chance to retrain into something else taking advantage of their strengths to survive, coordinating together with digital solutions to offer experiences instead of only products and services. The world is already digital, e-commerce and online shops are breaking … Continue reading "The revolution of brick and mortar stores: from flagships to showrooms [5 Reading tips]"

Unicorns in Food Commerce – Harbingers of the breakthrough or of the bubble?

There’s one number that currently astonishes the industry: Hello Fresh is worth 2.6 billion €. Anyone who considered 600 million overrated can rub their eyes in disbelief now. The start-up that delivers cook boxes for your high-class culinary evening apparently prepares its flotation. The food industry is increasingly getting in motion. Whether it’s Tengelmann’s difficulties, … Continue reading "Unicorns in Food Commerce – Harbingers of the breakthrough or of the bubble?"

Amazon can be outrun after all

Amazon is said to be leading in nearly every field. However, looking behind this image, you discover certain scenarios where Amazon can be outrun. For example, despite their late start in Germany, “Tolino-Allianz” sell more eBooks than Amazon. Even success reports about Amazon’s Dash Button receive a blow as Miele introduce their smart washing machine … Continue reading "Amazon can be outrun after all"

KPIs & E-Commerce Certification: The Handelskraft Highlights May / June 2015

With our professional development course in e-commerce management and our KPI whitepaper, we touched on several sore places in e-commerce this May/June. But this seems to have struck a chord with readers. It was also exciting to see how dynamic pricing, the post office strike, and plagiarism has led to ill will among consumers. At … Continue reading "KPIs & E-Commerce Certification: The Handelskraft Highlights May / June 2015"