Furniture Buyers Want Multichannel Offers The internet is becoming a store, that much was clear at the end of 2013. But even if virtual furniture shopping has become part of everyday life – according to Bitkom, 23 percent of internet users had purchased furniture or furnishings online at the beginning of 2013 – this still isn’t possible without some kind … Continue reading "Furniture Buyers Want Multichannel Offers"
Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods The concept has been known for a long time for flights and hotel rooms: when they are booked is decisive for the price. The Wall Street Journal wrote a little while ago, that the process has now spread to consumer goods, which should already sound familiar to Amazon shoppers. The whole thing calls itself dynamic … Continue reading "Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods"
