How do sustainable products influence buying decisions? [5 reading tips] Sustainability has always been a beautiful word with which companies spearhead their corporate social responsibility (CSR) objectives. However, there are facts and figures that prove sustainability having a prominent place within the online retailers’ main business strategy and is enhancing its influence on consumer buying decisions.
Dash-Buttons: instant on-demand shopping experiences [5 Reading Tips] The wonderful world of Dash-Buttons created by the giant Amazon has just landed in Europe, what means that German, British, and Austrian Amazon Prime Members can start to forget to turn on the laptop, to scroll down on the smartphone and to make a final click or, even two, to complete online purchases.
Co-creation: Where a customer focus drives innovation and efficiency [5 Reading Tips] Co-creation is nothing new. However, it is a strategy that, despite of its multiple benefits for companies, is still far from taking roots because of all that it implies: engaging customers openly and transparently and, especially, sharing detailed data with them. However, the release of the shortlist of proposals for a new Mozilla logo, behind … Continue reading "Co-creation: Where a customer focus drives innovation and efficiency [5 Reading Tips]"
What are the emerging tech trends? Gartner answers! [5 Reading Tips] As every year, the information technology research company Gartner releases its “Hyper Cycle” in which the status of every technology trend is analysed. Have any of them already arrived to the productivity phase? Are any of the emerging technologies going to be adopted mainstream in less than two years? Have you already heard about the … Continue reading "What are the emerging tech trends? Gartner answers! [5 Reading Tips]"
Why should B2B marketers adopt video? [5 Reading Tips] Video is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, … Continue reading "Why should B2B marketers adopt video? [5 Reading Tips]"
3D printing on the way to consolidation [5 Reading Tips] 3D printing (3DP) is a term well known by the industry. It emerged strongly as a boom a few years ago when it seemed like 3DP was going to have the same big impact on our lives as the email had at the expense of letters. Even Deloitte stated in 2012 that 3DP was going … Continue reading "3D printing on the way to consolidation [5 Reading Tips]"
The online cross-border trade is still an outstanding issue [5 Reading Tips] Although Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons? According to the 2015 Flash Eurobarometer “Companies engaged in online activities”, 51 per cent of the group of companies that sell, used to … Continue reading "The online cross-border trade is still an outstanding issue [5 Reading Tips]"
Puuh, I cannot decide, help me to choose! [5 Reading Tips] Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential … Continue reading "Puuh, I cannot decide, help me to choose! [5 Reading Tips]"
“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips] After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives. Nintendo has been able to put together a wide range of … Continue reading "“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]"
From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips] A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping … Continue reading "From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]"
