Fashion, summer, sales! – What a dilemma! [5 Lesetipps] It is summertime and the long-awaited holidays are around the corner. The new season hits the thermometers and shakes not only consumers’ bodies but also brands’ foundations. Every year the sales actions start earlier in order to catch unaware shoppers. However, that’s not enough for current demanding customers. A flexible but lasting price strategy, a … Continue reading "Fashion, summer, sales! – What a dilemma! [5 Lesetipps]"
Digitalising the insurance landscape [5 Reading Tips] Insurance is one of the most old-fashioned, analog consumer services in existence. Insurance companies spend a lot of money in advertisement; however, customer satisfaction often is low. Digital is the future, being the customer experience at the center of the digital transformation pace. Connected devices, big data and intelligent automation are shaping the change towards … Continue reading "Digitalising the insurance landscape [5 Reading Tips]"
Sustainability trend: Smartphone re-use market taking off [5 Reading Tips] The smartphone market has grown exponentially over the past decade. People have been buying them since they have been around. However smartphone sales are slowing down since the mature Western markets and also China are becoming saturated. The demand has topped out. People are not attracted by flagship models anymore, but by second-hand cheaper devices. … Continue reading "Sustainability trend: Smartphone re-use market taking off [5 Reading Tips]"
Beep beep automotive Industry, the digital disruption has arrived to stay! [5 Reading Tips] Since cars became an intrinsic utility, the humanity has speculated with how the car of the future might look like. The K.I.T.T. prototype driven by Michael Knight in the famous 80s series Knight Rider already reflected that future cars would be above all very smart. 30 years later, the emergence of Uber, the socialization of … Continue reading "Beep beep automotive Industry, the digital disruption has arrived to stay! [5 Reading Tips]"
Towards trust: EU reinforces security and data protection laws [5 Reading Tips] While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as … Continue reading "Towards trust: EU reinforces security and data protection laws [5 Reading Tips]"
Towards a Digital Economy by enhancing digital competitiveness [5 Reading Tips] New data, connectivity, automation and innovative and user-friendly customer interfaces are challenging existing value chains. The perception of time is more important than never. The public demands for a constant immediacy requires a powerful communication infrastructure at B2B and B2C level. Companies must improve their digital maturity in order to recognize new opportunities, develop suitable … Continue reading "Towards a Digital Economy by enhancing digital competitiveness [5 Reading Tips]"
PHP 7: making the most out of Magento 2 shopsystem! [5 Reading tips] Are your sites running on PHP-based systems such as Magento, WordPress or Joomla? Then you cannot ignore what it is seen for many as the most substantial shift the PHP world has experienced for ages! PHP 7 aims to revolutionize developers’ ecosystem improving significantly performance and usability as well as offering a wide range of … Continue reading "PHP 7: making the most out of Magento 2 shopsystem! [5 Reading tips]"
AGOF Digital Facts and EHI Online Payments studies: Cross-Channel and Invoice dominate the digital panorama [5 Reading Tips] On 21st April, the Arbeitsgemeinschaft Online Forschung (AGOF) presented the first wave of their 2016 “Digital facts” study. Anyone, looking at this in more detail, can find not only positive figures for pure players, but an attractive spectrum of the current digital panorama.
The future of education is digital – EdTech market, upwards! [5 Reading Tips] The digital transformation revolutionizes all spheres of the daily life; also education, although at a slower pace. The convenience of implementing technology at educational institutions is generating a heated debate in all kinds of communities. E-Books, smartboards, apps, and tablets are slowly taking part of all kind students’ lives. Distance learning, Massive Open Online Courses … Continue reading "The future of education is digital – EdTech market, upwards! [5 Reading Tips]"
Amazon Fresh can push forward the grocery online German market, can’t it? In England or even in France buying groceries online is no longer only a trend. Many young people prefer to fill their shopping baskets by a simple click with: fruits, veggies, milk and beer packs even meet and fish. In contrast, we already know that the online groceries market in Germany is still in its … Continue reading "Amazon Fresh can push forward the grocery online German market, can’t it?"
