Why do CRM systems matter in e-commerce? [5 Reading Tips] We are living in the consumer era. Digital consumers are better informed, more demanding, and more impatient. It is a challenge for companies to target, acquire, retain, and understand them. This is why a CRM system has become more necessary than ever. How is the CRM market performing? How does its future look like? … Continue reading "Why do CRM systems matter in e-commerce? [5 Reading Tips]"
What do bots have to do with fakeness in Internet? [5 Reading Tips] Bots started their activity in Internet in the early years of the World Wide Web and continued their evolution while modern search engines were emerging. Bots have always been there. However, it seems that we are starting to realise their presence, for better or worse, as a result of Donald Trump’s election victory and, in … Continue reading "What do bots have to do with fakeness in Internet? [5 Reading Tips]"
How fast is Internet of Things developing? [5 Reading Tips] The wide spread of everyday connected devices, appliances, and gadgets has brought the benefits of the Internet of Things (IoT) into the spotlight. This technology enables consumers and companies to interact with the physical world, and to smartly and efficiently manage the big amount of data generated to improve customer experiences and business processes. By … Continue reading "How fast is Internet of Things developing? [5 Reading Tips]"
Mobile is the determining factor for mastering Black Friday [5 Reading Tips] Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more. … Continue reading "Mobile is the determining factor for mastering Black Friday [5 Reading Tips]"
How and when do German shoppers buy Christmas presents? [5 Reading Tips] As every year, November is here to kick off a new Christmas shopping season, which promises to break all the records online once again. 31% of German shoppers start their Christmas shopping in November, while 34% will do so during the first two weeks of December. This season will be especially challenging for logistics as … Continue reading "How and when do German shoppers buy Christmas presents? [5 Reading Tips]"
Throw your credit cards away! The smartphone is your next payment method [5 Reading Tips] It is exciting times for quick and easy payment methods. Google, Paypal, Apple, and Samsung are recently moving forward in their race to increase the reach of their online and mobile payment solutions. The new payment methods aim to boost conversation rates at the checkout point by enhancing the customer paying experience on every device, … Continue reading "Throw your credit cards away! The smartphone is your next payment method [5 Reading Tips]"
Lack of digital skills – still a big barrier towards digital transformation [5 Reading Tips] Digital transformation, change management, and agile methods are words that naturally come to mind when thinking about how organisations should face the challenges arising from innovation and digitalisation. Executives seem to know how critical these words are for the future possibilities of their companies but they are still static or just about to start preparing … Continue reading "Lack of digital skills – still a big barrier towards digital transformation [5 Reading Tips]"
E-Food: Kaufland is firmly turning online [5 Reading Tips] The degree of digitalisation of a society can be measured by the amount of everyday activities that turn digital. This is one of the reasons why Handelskraft carefully gauges the state of the e-food market and regularly follows the exciting online food offensives that traditional German supermarkets (Rewe, Lidl, Edeka, Aldi and Kaufland) have been … Continue reading "E-Food: Kaufland is firmly turning online [5 Reading Tips]"
Redefining subscription models, refining customer services [5 Reading Tips] In a digital world where time flies and place is changing, it is becoming more difficult to convince the modern customer that a product or service is worth their time. In order to do so, retailers are experimenting with new ways of interaction with the objective of surprising and offering a good value, putting the … Continue reading "Redefining subscription models, refining customer services [5 Reading Tips]"
What are the challenges, priorities, and trends in marketing and sales? [5 Reading Tips] B2B and B2C marketers struggle to reach an audience increasingly more slippery but paradoxically more connected. In this context, mobile is driving interactions between organisations and their audiences and technology is having a critical role in enhancing the digital customer experience and, ultimately, in increasing conversions and sales. As a result, inbound marketing is … Continue reading "What are the challenges, priorities, and trends in marketing and sales? [5 Reading Tips]"
