Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]

Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies … Continue reading "Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]"

Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]

It was a few years ago when the author of this text fell flat on her face. She got her bicycle tyres caught in tram tracks and ended up on the ground. Despite wearing a helmet, she lost an incisor, her face was covered with abrasions and one kneecap and one foot were broken. Ouch. … Continue reading "Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]"

Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips]

Digital companies are particularly innovative. This is also confirmed by a recent study conducted by the business magazine Capital and the data portal Statista. As part of this study on Germany’s most innovative companies, 470 companies were recognised as particularly innovative. 51 of these are from the »Internet, Media and Communication« sector alone. Technology and … Continue reading "Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips]"

SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]

IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, … Continue reading "SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]"

Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips]

Developing innovative ideas requires time, flexibility and space for creativity. However, there is usually too little of all this in everyday working life. Nevertheless, progressive ideas are necessary for companies to move forward in times of digital transformation. According to the Fraunhofer Society, around 70 per cent of all companies listed on the DAX operate … Continue reading "Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips]"

Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips]

With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing. Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together … Continue reading "Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips]"

Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips]

There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful … Continue reading "Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips]"

Making Decisions That Increase Your Success [5 Reading Tips]

Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner? Business intelligence solutions support your company in bringing together existing data, analysing it … Continue reading "Making Decisions That Increase Your Success [5 Reading Tips]"

Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips]

We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions.

Cybercrime: How to Protect Yourself and Your Data Against Cyberattacks [5 Reading Tips]

Both private individuals and large companies are increasingly becoming the target of cybercriminals. For this reason, online shop operators should already take the security of their shop system into account during the development stage. After all, companies have an enormous responsibility to protect not only their own data, but also that of their customers.