PIM Systems: How to Improve Product Experience Across All Channels [5 Reading Tips] The world is digitalising at an impressive pace. All age groups regularly use technical devices to communicate, stay up to date and shop online. Last year, almost three quarters of Internet users aged 16 to 74 made purchases online. By integrating a PIM solution that fits your company’s needs, you can offer potential customers an … Continue reading "PIM Systems: How to Improve Product Experience Across All Channels [5 Reading Tips]"
Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips] Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in … Continue reading "Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]"
PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips] At the heart of every purchasing process is always a product or service. Nevertheless, additional services and communication through various channels have long been more than just a nice-to-have for customers. With increasing digitalisation and additional customer touchpoints, expectations regarding the presentation of products and services are rising as well. Up-to-date, comprehensive and engaging product … Continue reading "PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips]"
Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips] Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied … Continue reading "Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]"
German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips] Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and … Continue reading "German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips]"
Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips] Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store. For marketplace giants like Amazon, this goes without saying, but for retailers, it poses … Continue reading "Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips]"
Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips] More and more companies are turning to collaborative working models – not only because they are increasingly becoming a decisive factor for people looking for a job, but also because companies can benefit from such models in many other ways. Leading companies such as OTTO, Google and edding show how it is done and have … Continue reading "Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips]"
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"
Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips] Three billion euros. Ingka Group, which operates the majority of IKEA stores, is set to invest this enormous sum of money to revamp its stores. In this context, ship from store is an important concept. Products ordered online are shipped to customers from one of the stores and not from a central warehouse. Faster and … Continue reading "Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips]"
Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips] For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured … Continue reading "Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]"
