Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]

Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive … Continue reading "Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]"

Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips]

It is well known that the photo platform Pinterest is no longer strictly about inspirational content, but also about directly purchasing the products displayed. In spring 2021, Pinterest expanded its cooperation with Shopify to an international level, followed in June by the launch of shopping features in Germany and other countries. Now, the platform has … Continue reading "Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips]"

»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]

Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"

Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]

SEO, social media, display and video advertising – there are many ways to reach customers. In order to offer your customers a unique brand experience on all channels, you need to keep an eye on all your marketing data and constantly optimise your campaigns. This is the only way to improve the ROI of your … Continue reading "Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]"

Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]

It is nothing new that social networks are constantly trying to outdo each other with new trends and features. The business network LinkedIn is also increasingly relying on updates to win over users. The newcomer platform Polywork takes a completely new approach to networking in a professional context. Unlike LinkedIn and XING, the network breaks … Continue reading "Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]"

Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!

Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to … Continue reading "Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now!"

Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]

By now, it should be clear to everyone that data security and keeping shop systems up to date are essential success factors in e-business. True to the slogan »Turn old into new« or better »Turn old into secure shop system«, our client CLICKPOOL migrated the e-commerce software of its in-house brand Dildoking to the latest … Continue reading "Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]"

B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]

Let us admit it: at first glance, there are more exciting topics than »Production and sale of components, appliances and systems for the ventilation and air conditioning of rooms, including fire and smoke protection technology« – even in the business customer segment. As you might have guessed, however, it is definitely worth taking a second … Continue reading "B2B Multi-Stream Projects Make the Difference: TROX on the Road to Success with Holistic Commerce, Marketing and UXD Strategy [Success Story]"

CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]

In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into … Continue reading "CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]"