Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips] There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful … Continue reading "Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips]"
Making Decisions That Increase Your Success [5 Reading Tips] Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner? Business intelligence solutions support your company in bringing together existing data, analysing it … Continue reading "Making Decisions That Increase Your Success [5 Reading Tips]"
Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips] We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions.
Reshoring: Going Back Is the Way Forward for Your Delivery Promises [5 Reading Tips] Customers who want to order something at the moment usually have to reckon with the fact that it is not available or will not be delivered for several weeks. Those who decide to make a purchase anyway will have to deal with further delivery delays on top of that. This is due to limited production … Continue reading "Reshoring: Going Back Is the Way Forward for Your Delivery Promises [5 Reading Tips]"
Handelskraft Turns 15! We (Continue To) Celebrate. Yes, you have read that right. We are still celebrating – or celebrating once again, depending on how you look at it. While some people are still struggling to deal with the aftermath of the holidays, we are starting the new year with full vigour. Well, at the tender age of 15, we were much … Continue reading "Handelskraft Turns 15! We (Continue To) Celebrate."
Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips] Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive … Continue reading "Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]"
AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips] Shopping has to be easy, fast and convenient. Especially online. For a significant proportion of consumers, however, shopping is still more of a chore. The majority of Germans are already satisfied when the products they order arrive at their homes; only about 17 per cent of them expect the online shops they choose to provide … Continue reading "AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips]"
NFTs and the Future of E-Commerce [5 Reading Tips] Everyone is talking about them at the moment: NFTs. The new trend on the Internet. They completely redefine digital ownership and are already being talked about as a revolution in the art world. But are these tokens really revolutionary or just a speculative bubble? And what role will they play in e-commerce? Today’s reading tips … Continue reading "NFTs and the Future of E-Commerce [5 Reading Tips]"
Spryker and dotSource Announce Partnership [5 Reading Tips] In a world of almost endless device diversity and at the same time increasing complexity of customer demands and behaviour, it is becoming more and more tricky for companies to find the right shop system. The Berlin-based start-up Spryker offers a solution for handling and implementing different channels. It enables companies to reach their customers … Continue reading "Spryker and dotSource Announce Partnership [5 Reading Tips]"
Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story] Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and … Continue reading "Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]"
