Towards trust: EU reinforces security and data protection laws [5 Reading Tips]

Source: Pewels.com
Source: Pewels.com

While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as the lack of information they are subjected by certain companies. Adblockers are gaining momentum. International regulations are putting data protection on the center of their reforms. Against this, companies must respond. And no, blocking adblockers is not the best way!

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Towards a Digital Economy by enhancing digital competitiveness [5 Reading Tips]

iconimage / Fotolia.com
iconimage / Fotolia.com

New data, connectivity, automation and innovative and user-friendly customer interfaces are challenging existing value chains. The perception of time is more important than never. The public demands for a constant immediacy requires a powerful communication infrastructure at B2B and B2C level. Companies must improve their digital maturity in order to recognize new opportunities, develop suitable offerings and get them to market quickly. Digital transformation is indispensable to be competitive and face the challenges of the digital age.

The transformation occurs at implementing gradually more efficient production methods, updating existing business models and applying digital tools and software at the expense of manual processes.

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PHP 7: making the most out of Magento 2 shopsystem! [5 Reading tips]

Quelle: pexels.com
Source: pexels.com

Are your sites running on PHP-based systems such as Magento, WordPress or Joomla? Then you cannot ignore what it is seen for many as the most substantial shift the PHP world has experienced for ages! PHP 7 aims to revolutionize developers’ ecosystem improving significantly performance and usability as well as offering a wide range of new features to make the servers run more efficiently.

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AGOF Digital Facts and EHI Online Payments studies: Cross-Channel and Invoice dominate the digital panorama [5 Reading Tips]

Quelle: pexels
Quelle: pexels

On 21st April, the Arbeitsgemeinschaft Online Forschung (AGOF) presented the first wave of their 2016 “Digital facts” study. Anyone, looking at this in more detail, can find not only positive figures for pure players, but an attractive spectrum of the current digital panorama.

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The future of education is digital – EdTech market, upwards! [5 Reading Tips]

Pexels.com
Pexels.com

The digital transformation revolutionizes all spheres of the daily life; also education, although at a slower pace. The convenience of implementing technology at educational institutions is generating a heated debate in all kinds of communities. E-Books, smartboards, apps, and tablets are slowly taking part of all kind students’ lives. Distance learning, Massive Open Online Courses (MOOCs), and game-based learning gain momentum. Does the EdTech market have enough potential? Although it is still at its early infancy, will it be ready for a definitive take-off?

The interest of big IT players for this emerging market such as Microsoft, Google, IBM or Cisco Systems shows that it does has a great potential. Technology can help to bring order to the chaos, to automate processes, to make the most of interactivity, to improve and rethink teaching methods, and so on.

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Amazon Fresh can push forward the grocery online German market, can’t it?

© Eisenhans / Fotolia.com
© Eisenhans / Fotolia.com

In England or even in France buying groceries online is no longer only a trend. Many young people prefer to fill their shopping baskets by a simple click with: fruits, veggies, milk and beer packs even meet and fish. In contrast, we already know that the online groceries market in Germany is still in its infancy, but, at least, not paralyzed. Rewe, Edeka, Lidl and Aldi are about to receive the fearsome opponent Amazon Fresh. Everyone is expectant of the consequences of this imminent arrival. Will it make a decisive impact on the German e-food market?

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Videos: the next influential tool in online marketing? [5 Reading Tips]

© Donald Tong / Pexel
© Donald Tong / Pexel

Videos have a special power – they generate more intense reactions and emotions to every viewer. Moving images provide more information than pictures and obviously even more than a thousand words. It is considered one of the most effective media to increase customer engagement. However, it is still one of the most underestimated ones by businesses. I say ‘still’ because some indicators suggest change in the digital ecosystem regarding video content marketing. YouTube and Periscope have a new strong competitor: Facebook , who last week launched a dedicated hub for watching Live and recorded videos in its mobile app.

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Attention: ‘Chat Bots’ might disrupt the social ecosystem

© Igor Yaruta - Fotolia
© Igor Yaruta – Fotolia

The mobile commerce growth is dragging social media channels to a more relevant position within the marketing and sales strategies of every retailer. The customer is king in this digital panorama where personalization, curated shopping experiences, dash buttons and immediacy join together to come up with the term Instant Commerce as one of the pillars of the current social commerce trends. What’s next?

The ultimate trend in this area might be the so called ‘Chat Bots’ that are integrated in messaging platforms where the user’s experience is beyond texting, offering multiple services, such us making payments, booking a table or playing games. Their main advantages are its low price, its simplicity and its ubiquity. Chat Bots are about to disembark strongly than ever in the digital West by Facebook. Will be the predictions fulfilled?

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SEO: typing or speaking? That’s the question! [5 Reading Tips]

Child with laptop
© Sergey – Fotolia

Consumers are regularly turning to their mobile devices to search. Basically, typing keywords in a browser and instantaneously getting a list of results doesn’t differ from the desktop experience. The various search results match pretty well with their questions and let them find, in the majority of cases, the perfect answer. However, the emergence of virtual personal assistants and voice recognition technology like Siri, Google Now, Cortana or Alexa might change the way consumers interact with their devices leading to re-think SEO requirements.

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The future of payment is cash-free [5 Reading Tips]

Sergio Uceda / Flickr.com
Sergio Uceda

The act of paying is becoming cashless and invisible. The reason: the digitization of all processes in which the banal act of exchanging money for goods is involved and the emergence of streamlined payments, mobile payments, and cryptocurrencies. The rise of connected devices opens broad horizons making fin-tech a key player in the field of Internet of Things.

Imagine, future cars could perform payments to the charging station on your behalf. Are we ready to say goodbye to the deep-rooted gesture of counting cash and coins while queueing at the supermarket?

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