Before we really get started in the new work year, we want to take a look back and remember you the most important moments of the year spiced with the particular Google vision, putting the eye on what we have the most searched for!
2015 has been a great year, but we are sure 2016 will be even more creative and exciting! Get ready, because we do have just started full of energy to do our best for you.
Today we want to wish all our readers a happy holiday time with their loved ones. The Handelskraft team also wants to say thank you for your loyalty and we are already looking forward to sharing with you the latest trends, discoveries and new developments in the e-commerce scene in 2016.
Not only the Handelskraft team, but the entire dotSource also wishes you a merry Christmas and a happy new year!
How far has e-commerce already been? Following its fast path towards digital transformation even now the services and products can be ordered via Messenger or customers can receive advises in any phase of the purchase process via WhatsApp. These are the so-called concierge services.
The startups Magic and GoButler are competing currently for providing several services with the aim of helping customers as quickly and easy as possible. You only need to text and send an SMS with your current desire and location. The rest happens almost by magic: The desire has been met exactly how it has been made.
Shops would like to be inside costumer’s minds and know their tastes and preferences. It sounds I am talking about the glass magic ball in that fairytale but I am not. The technology is step by step reaching new horizons. In this context, it is possible to predict the next step the customer will take, making him or her recommendations based on different data with the aim of providing an excellent and tailored customer service. Retail and manufacturing companies can progress to higher revenues and higher conversion rates with the implementation of personalization solutions.
In a recent interview, Jan Lippert, from prudsys has shared some first approaches, on how shops can implement personalization software to offer customers the perfect recommendation for the right product. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday the 18th of February.
December is the month of large meals and enjoying special moments with your loved ones. I am sure you are looking forward to tasting a delicious honey-roast confit of duck, a tasty rabbit fillet or a juicy T-bone steak. In one click you can find several innovative possibilities that let you get the most exclusive meat at your table. How can online businesses conquer the consumer’s palate and win trust?
Today, the customer is in control, no matter in what vertical or market. That is why it is extremely important for brands to provide superior customer service and deliver personalised experiences on any device, touchpoint or channel. In this context, capturing and using customer data, plays a critical role for brands, whether in retail or even in B2B companies. The implementation of data-driven marketing techniques can lead to higher revenues and potentially enhances loyalty throughout the customer lifecycle. In a recent interview, Timo Kohlberg, Product Marketing Manager at Adobe Systems has shared some first insights, on how retail brands can utilise data to turn every customer interaction into an experience. He will host a session on this topic at our Handelskraft Conference 2016.
Every time I walk around the streets I see people totally attached to their mobiles: texting, listening to music, socializing, searching for some inspiration for a present, or checking opening times for the restaurant they want to go to for dinner later. It is really likely that the future of commerce will be dominated by an ambitious mobile strategy which implies the use of cross-channels.
Although in some European countries the use of mobile devices to make purchases is still minor, the tendency, according to some studies, suggests next year might be the year of mobile commerce, mostly because of the impulse made by the millennials.