Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies Posted on 28. February 201828. February 2018byby Sara Herrera 1 Source: dotSource With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises. To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location. Continue (7 vote(s), average: 4.57 out of 5)Loading... Categories E-Commerce
AI and automation: Where does the future of the workplace lie? [5 Reading Tips] Posted on 26. February 20185. March 2018byby Sara Herrera 0 Photo by Samuel Zeller on Unsplash The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This gives rise to great concern: Will AI take our jobs away? But I keep asking myself: Is this fear justified? What is the status quo and what should retailers and manufacturers pay attention to? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
The sports and trade fair industries are taking digitisation seriously [5 reading tips] Posted on 19. February 201826. February 2018byby Sara Herrera 0 Photo by Johannes Waibel on Unsplash The outstanding performance of the German Olympic team at the Winter Games in the South Korean region of Pyeongchang is what everyone’s been talking about. Another reason for this, however, is the increasing digitisation of the sports industry, which is particularly relevant and present this year. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
The digitising of retail branches requires a technical masterpiece [5 Reading Tips] Posted on 5. February 20188. February 2018byby Sara Herrera 0 Source: Zara Physical locations, whether a pop-up store, showroom, or full-fledged flagship, are starting to gain importance again. Especially as marketing and service channels. Modern locations are digital, intelligent, and unique. They offer value to the customer through a skilful combination of staff and technology, that each channel could not reach by itself. Zara gets it, and demonstrated that they do, by opening their first ever temporary pop-up shop in London. What do stores offer their customers? What are, currently, the biggest challenges being faced and what solutions are already being implemented? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview Posted on 1. February 20181. February 2018byby Sara Herrera 0 David Mattin (Graphic: dotSource) At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges. This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations. In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company. But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips] Posted on 29. January 20186. February 2018byby Sara Herrera 0 Source: pexels.com After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Handelskraft Conference 2018: Mobilise. Digitise. Profit! Posted on 25. January 201825. January 2018byby Sara Herrera 0 Credit: dotSourceThe future of business is undoubtedly digital. At the Handelskraft Conference on the 20th of February 2018 in Munich, we want to mobilise retail, talk about real business and tell real stories about the digital reality and its challenges – with trends, best practices and new impulses. Retailers and manufacturers must break new ground to assert themselves against the competition in the market: Business models must be adapted, strategies rethought, and technical platforms developed further. No digital project has to follow a straight and narrow path – most of them are more reminiscent of an adventurous off-road track. In order to reach the checkpoints, you need the right equipment and knowledge. This is what we want to offer our participants at the Handelskraft Conference. Furthermore, live simultaneous English translation will be available for our international guests for the first time! Continue (5 vote(s), average: 4.80 out of 5)Loading... Categories E-Commerce
Don’t Panic! The new Facebook algorithm makes us even better! [5 Reading Tips] Posted on 22. January 201823. January 2018byby Sara Herrera 0 Source: pexels.com Facebook has once again changed the rules of the game. Its algorithm is now taking a new approach. Facebook classifies the content of friends and family members as more relevant, compared to the content that brand and media pages publish. The direct consequence is a lower organic reach and the first impression that arises is that years of hard work on building up one’s own audience and community wasn’t worth it. But don’t panic, there are some bright spots: The opportunity to get better and make users happier. How do marketers have to react? What alternatives are there? What can brands and the media do to neutralise the effects of this update? Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Cryptocurrencies – What’s behind the sudden boom? [5 Reading Tips] Posted on 15. January 201822. January 2018byby Sara Herrera 1 Source: Pexels.com Cryptocurrencies and the technology behind them, the blockchain, have been what everyone has been talking about for months. Terms like bitcoin, ether, token, decentralisation, and smart contracts are no longer unknown to most people. Meanwhile, in the last six months, the number of different coins (over 1,400) are booming and their stock market value has quadrupled. This is currently leading to a cryptomania with an uncertain future that feeds the speculative bubble around digital currencies. But not all everything about this quick development is positive news. For example, the Minister of Justice in South Korea recently announced that he wants to ban the trade of all crytopcurrencies. Shortly thereafter, however, the Minister of Finance contradicted this statement. As a result, on Friday, prices fell by almost 20 percent. This raises the question of whether this is just a hype or the beginning of a revolution… Source: Statista Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
What does the future of voice assistants look like? [5 Reading Tips] Posted on 8. January 201810. January 2018byby Sara Herrera 0 Source: Photo by Andres Urena on Unsplash 2017 was the year of the spread of smart speakers and their digital voice assistants among consumers. Companies should expand their service offerings and optimise them for smart devices in 2018, which will give them more platform monetisation opportunities. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
