There has to be a way to get the things which work in stationary retail into online shops – the e-commerce developers for Shopeware, coming from Schöppingen, are sure to have had this thought as well. With yesterday’s release of Shopware 5, the team committed themselves to “emotional shopping. On any device.” Shopware is following the trend in e-commerce 2015 with their penchant for a very individual and personalised shopping experience.
Standing out from other systems
We were only recently asking ourselves what shop system is best for a B2B shop. Thanks to the features of the fifth version published to date, Shopware did well. Although it still has to be field tested in B2B, we’re loving their emotional shopping. At least in B2C business, it seems to be a sure thing and they are aggressively using it set themselves apart from OXID and Magento etc.
Trade between business customers, B2B or even ‘the future of e-commerce’ – many companies in the branch have recognised the signs: some a long time ago, some have already missed the boat, but still somehow managed to get in. With the Oxid eShop B2B enterprise edition, the next shop system provider is bringing software onto the market, which is specially tailored to the B2B branch.
But there are other candidates, alongside Oxid, who want to score in the area of B2B. With the new version 5, Shopware is a hot upcoming candidate in e-commerce. Green fields framework Spryker could also muscle in sooner or later. Magento has been around for a long time and they are currently working toward the release of Magento 2 and continuing to professionalise.
Things could not be more exciting in the area of shop systems right now. Shopware is touring Germany with Shopware 5 and so indirectly raises the question, what’s happening with Magento at the moment?, even more urgently. Hybris now does marketing as well, and on top of these (still) rather traditionally structured shop systems, there are new approaches around the corner, like Sphere and Spryker.
Easter 2015 was completely dedicated to discussion on shop systems. Those who want to keep up in this area should put on their listening caps (and can look forward to the new updated English version of our shop system whitepaper ).