Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.
2018 will be the year of excellent customer experiences. Virtual reality (VR) and augmented reality (AR) will, through immersive and high-value shopping experiences, play a large role in this new chapter. According to Gartner, the focus in the next five years will be on a mixed reality. Since the physical world and online world are beginning to merge, not only in private but at work too, a bridge between them makes a lot of sense.
Many products and services can only be, to a certain extent, translated into the digital world of the internet. Customers would like to touch, try on, smell, and feel before making a purchase decision. Virtual Reality and Augmented Reality bring customers the shopping experience to their home, as well as in showrooms and physical stores.
There are already many devices with VR and AR features built in like head mounted displays and the iPhone X. A prerequisite for more of such devices to be accepted on the market is having these features built in more new mobile devices, which is expected to occur in 2018. In this context, new apps are being developed. In fact, Ikea has already launched its augmented reality app Places for iOS in the US, and other companies are sure to join in with similar products.