Consumption in the digital age: Brands pressured to innovate while being sustainable Posted on 29. May 20196. September 2021 | by Franzi Kunz Source: pixabay Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust. Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digitisation and environmental protection? Posted on 18. January 201913. December 2021 | by Franzi Kunz Source: pexels Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
