One upon a time: there was a time when advertising and marketing campaigns were basically a shot in the dark, as Dilbert puts it. That is now (almost) over:

Intershop Communications AG was founded in Jena 1992. After eBay’s takeover of Magento, Intershop is the company’s second platform. eBay currently holds 26 percent of the company, 63 percent of shares are in free float. There is speculation that eBay wants to pull out of Intershop.

Since the start of Google+ in June 2011, a lot has changed in the social media landscape. Facebook is still the most used platform, XING is the recruiting source nr. 1 and Pinterest is the most used online photo album. But how does Google+ integrate itself here?

Google CEO Sergey Brin announced last week that he regrets how much Smartphones stop us really taking note of our fellow man. According to him, this will all be different with Google Glass.

Far from it, it is more likely to get worse. As you can see in this video, a short attention span in combination with augmented reality and voice control ruins every date more thoroughly than a smartphone ever could.

We wonder if the makers of this video were chosen as Glass Explorers (exclusive testers of the glasses). Maybe Google is showing a sense of humor, after all, this is one of the better contributions under the keyword #ifihadglass handed in to Google in the past weeks.

Have a great week

3 E-Commerce Problems B2B players Laugh At

E-commerce is still new ground in B2B and there is a lot to catch up on to reach the maturity of the B2C industry. However, there is no need to catch up in some areas. Because of the different legal situations, greater experience in logistics and customer contact, some of the problems cropping up at every B2C conference are simply not an issue in B2B. Three examples:

The price competition which is normal for every competing trader at Amazon, is also part of life for manufactures and the industry. Those who offer exclusive and complex products as well as the fitting logistics can relax for a bit. Everyone else has to watch Amazon’s supply catalogue grow and thrive, invariably ruining their prices.