The trend towards individual and conscious consumption is not letting up among the social classes with buying power. At lot of time is invested in product selection before each purchase, regardless how banal. After all, a purchase is more than a purchase – it is an expression of personal taste and even makes the purchaser happy, in that they are given the feeling of taking self-determined action. The trend towards comprehensive information is running through (almost) all branches and product categories. Dear L.O.H.A.S, the hipster consumer is coming!

The digital transformation of companies is increasingly manifesting itself in the marketing budget. Proportionally more and more is flowing into online measures and according to Bitkom this will keep increasing. According to a survey among marketing staff in ITK companies, on average five percent of the entire turn-over was spent on marketing measures in the current year. In the previous year it was 4,2 precent.
 
Especially online marketing is gaining importance. More than half of the companies questioned want to invest more in this area. On the agenda are: blogs (56 percent), the website (54 percent), social marketing (53 percent) and search engine marketing (52 percent).

On the 24th of September, Google announced the rollout of the search engine algorithm update Panda 4.1. Since 2011, Panda has been making sure that websites with higher quality content rank better than content farms. It has been five months since the last update, and Panda 4.1 brings some changes with it.

 
 

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In the USA, Facebook users spend an average of 40 minutes daily surfing in the social network. According to strictest scientific criteria Joyfotech.com have summarised how this time spent exactly:

The effects of digitalisation in the form of big data, e-commerce cloud computing and social media have been felt by companies for some time now. “Digital transformation” is now on the agenda of conservative branches. Entire business models, value creation processes and industries are being put to the test, or at least are being challenged to actively deal with digitalisation.

But what is actually happening right now? Why is digital transformation so extensive and what challenges does it bring with it?> Our new whitepaper “Digital Transformation: Herausforderungen des digitalen Wandels für Marketing, Sales und IT” introduces the most important topics currently being discussed in B2B and B2C with up-to-date figures.

Topics include: the challenges relating to processes and roles in digital trade, the smartphone as a catalyst of change, and the new customer type which is used to independently informing themselves online. Technologies and system architecture for a digital experience are also addressed.

The whitepaper can be downloaded free of charge from our homepage:
http://www.dotsource.de/whitepaper-digitale-transformation/
This whitepaper is currently only available in German. The English language edition will be released shortly, so stay tuned!

» Online markets beware: products from the fashion and lifestyle industry are particularly difficult to market. This, something like this, is what marketing experts (Carsten Rieman – Director of Consulting Media at Pilot entertainment GmbH, Alexander Wipf – Head of Strategy at Leo Burnett GmbH, Ralph Anderl – General Manager at iC! berlin and Peer Hartog – CEO of GERLACHHARTOG) brought to the point at Battle-Talk on the Modemarketing conference 2014. «

Native advertising was one of the trends on the dmexco. This advertising hides content which was written for the sponsors and is not recognisable right away. It sounds like the golden goose of the marketing industry: ads which are non-intrusive and remain untouched by adblockers.
 
 

Our CEO Christian Malik gave an interview to the online presence of t3n at the dmexco. Topics included criteria for selecting shop systems