Forrester sees Twitter and Facebook as a waste of money for brands Posted on 1. December 201421. January 2022 | by Christian Otto Grötsch Graphic: Karl-Ludwig Poggemann Social networks support customer loyalty – at least that was the general opinion to date. That fact that only a small number of followers see a post in their newsfeed at all may have occurred to a few social media managers, but no one drew any overarching conclusions from it. Does using Facebook, Twitter and co for band marketing actually make sense? Or is a social marketing channel an end in itself and don’t have any more defined aims? Future changes, such as a lower advertising frequency in Facebook’s news-streams will limited the reach even further. Continue (No Ratings Yet) Loading... Categories E-Commerce
Lateral thinkers with a growth focus – growth hacking (info graphic) Posted on 1. December 2014 | by Christian Otto Grötsch Graphic: Matthewjs007 Innovative and concerned with growth – that is the growth hacker. This job description has no general profile, but adjusts to a company’s growth aims. Basically, the tech savvy growth hacker focuses, as the name indicates, on growth; be it in turnover, reach, users, or staff. Important tool for this trade are analysis tools, social media channels and innovative campaign ideas, which stand in contrast to classic marketing actions. Continue (No Ratings Yet) Loading... Categories E-Commerce
Netfind: Are you on Woo Woo? Posted on 21. November 2014 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Ello has made it clear: social networks can suddenly become extremely successful with the right idea. Woo Woo too. We are currently creating the Handelskraft Woo Woo account and are preparing content. Not registered at Woo Woo yet? Then it’t about time! #HandelskraftOnWooWoo Continue (No Ratings Yet) Loading... Categories Net Find of the Week
Who is driving the digital transformation? – Politics [article series] Posted on 20. November 201421. January 2022 | by Christian Otto Grötsch Graphic: amira_a Who drives digital transformation in companies? This is the question we want to explore in a three part article series. European and Germany politics are one catalyst of digital transformation. Günther Oettinger certainly does not count as a digital native in the office of the EU commissioner, but the politician does have experience in dealing with corporations and knows how they work. Continue (No Ratings Yet) Loading... Categories E-Commerce
Google: “Consumer Barometer” collects data from 150,000 users Posted on 17. November 2014 | by Christian Otto Grötsch Graphic: János Balázs Google contracted the TNS Intratest with determining the behavior of users in the internet. More than 150,000 internet users where surveyed to this end. The study was published under the name “The consumers Barometer Survey 2014.” Topics covered included: mobile surfing behavior, how often videos were watched online or how users use multi-screens. But it is the data on the topic “The Smart Surfer” which is especially interesting. Continue (No Ratings Yet) Loading... Categories E-Commerce
The front page of the internet: social media marketing with Reddit Posted on 17. November 201421. January 2022 | by Christian Otto Grötsch Graphic: Eva Blue The birth place of viral campaigns or the front page of the internet – this is how Reddit is often labelled. The platform is a mixture of forum and social network. Users can put together their own personal newsfeed and receive information and links or pictures, for instance from the marketing world, via so-called subreddits. Reddit may still be struggling with monetisation for their idea, but marketers can already make use of this service for their own interests. Continue (No Ratings Yet) Loading... Categories E-Commerce
Netfind: 10 Hours of Princess Leia Walking in NYC Posted on 17. November 2014 | by Christian Otto Grötsch We are starting this week with a parody of the video “10 Hours of Waking in NYC as a Woman.” There is certainly a plethora of parodies on this virally successful YouTube video, but we liked this one especially: “10 Hours of Princess Leia Walking in NYC.” Continue (No Ratings Yet) Loading... Categories Net Find of the Week
Why are Amazon and Google getting in each other’s way? Posted on 13. November 2014 | by Christian Otto Grötsch The fact that Google and Amazon initially appear to run on two different business models can hardly be denied. However, these major corporations have been butting horns repeatedly recently. Not only Amazon is developing drones for same-day delivery, but Google is also doing research in that direction and has already tested their first prototype. Continue (No Ratings Yet) Loading... Categories E-Commerce
Retrospective of the Handelskraft e-commerce breakfast in Zurich Posted on 13. November 2014 | by Christian Otto Grötsch What drives traders and manufacturers in an Amazon world? Which USPs can you still trump with? The Handelskraft breakfast in Zurich was a platform for lively conversation on the challenges of an Amazon world. Online shop operators in Switzerland also have to prepare for the possible entrance of Amazon. We were privileged to great well-known representative, for instance from Studerus.ch or Brach.ch. Our camera man was there this time and captured the relaxed atmosphere perfectly. Continue (No Ratings Yet) Loading... Categories E-Commerce
More customers through effective coupon marketing Posted on 12. November 201421. January 2022 | by Christian Otto Grötsch Graphic: Carol Pyles Coupon marketing generates new customers and activates existing ones. The deals.com Coupon Study 2014 shows how well-liked vouchers and coupons are among online shoppers. 50 percent of those surveyed have used a coupon two to five times so far this year. The lucrative online couponing market The deals.com Coupon Study 2014 delivers interesting figures on coupon users in 2013 and 2014. 47 percent of those surveyed say that they would shop in a new shop because of a coupon. 14 percent of those surveyed even shop in a shop only if they find or receive the right coupon beforehand. Coupons with a minimum order value seem to be especially fruitful: 46 percent of customers have spent more in order to reach a minimum order value of a coupon. Every fifth person says they spend more than planned, as they assumed that they then save (even)more money. Continue (No Ratings Yet) Loading... Categories E-Commerce
