That’s what winners look like: Lensbest.de wins Shop Usability Award 2015 in the category wellness, beauty, and health Posted on 22. September 2015 | by Christian Otto Grötsch Photo: Shop Usability Award Our customer 4Care can be deservedly proud of themselves – their online shop lensbest.de, implemented together with us, won the Shop Usability Award in the category wellness, beauty, and health. For the eighth time already, Shoplupe CEO Johannes Altmann awarded the prize during the K5 conference. The award honours flawless and user-friendly online shops. The online shop, that only went live at the end of 2014 after we had realised its migration to Intershop 7.3 and the implementation of the responsive design, apparently met all criteria and convinced the 27-member expert jury. no images were found It’s especially nice to see that one of those popular awards goes to an Intershop customer. A look at the winners in a total of twelve categories reveals that Shopware leads the competition. We show, however: not the e-commerce system, but its competent implementation is key. Our special thanks go to the project team – we’re very proud of your joint work with 4Care!!! Anyone who would also like to win an award can create the necessary conditions here :) Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Hard Times for Box Movers: Consumption doesn’t have anything to do with Purchasing Posted on 17. September 2015 | by Christian Otto Grötsch Screen: Lily Melrose A new start-up called byebuy provides its customers with smartphones, smartwatches, or drones for a rental fee. If customers don’t want to use the product any more, they can simply send it back. Access instead of possession. Speaking of which, one thought that inevitably comes to my mind is how consumption, usage, and purchase processes increasingly separate from each other. In the past you had to buy an item in order to use it. What’s more, the aim was to actually make use of the product. Nowadays this situation is far more complex: there’s a whole bunch of reasons why people buy something, actual usage only being one of them. A purchase contributes to mood management, self-promotion, affiliation to a class or group, positioning as a trendsetter. Consumption as such has become independent; it establishes its own cycles. This development has become commonplace in terms of money as monetary flows have already been autonomous for a while. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Amazon can be outrun after all Posted on 15. September 2015 | by Christian Otto Grötsch Screen: Miele.de Amazon is said to be leading in nearly every field. However, looking behind this image, you discover certain scenarios where Amazon can be outrun. For example, despite their late start in Germany, “Tolino-Allianz” sell more eBooks than Amazon. Even success reports about Amazon’s Dash Button receive a blow as Miele introduce their smart washing machine which even reorders washing powder when the supply is low. There are also ideas for future fridges and ovens. Continue (No Ratings Yet) Loading... Categories Reading Tips of the Week
New Logo: Is Google On Standby? Posted on 11. September 2015 | by Christian Otto Grötsch Would Apple sue an apple stall with bitten apples? Possibly. Would Google force a child who had drawn their logo on the street with chalk to wash it away? We don’t think so. Google is known as the brand which doesn’t take itself too seriously. Other companies have pages of guidelines which define the brand, and especially how the logo, is to be used. If modification within these bounds is even possible, they are made available as the “authorised version”. Instead, Google reinvents the brand in Google Doodle almost every day and has once again achieved continuity this way. Google is everywhere and can do everything. Continue (No Ratings Yet) Loading... Categories E-Commerce
Is E-Commerce Depressing? Handelskraft Highlights July / August 2015 Posted on 10. September 2015 | by Christian Otto Grötsch Photo: Rolle Ruhland Is pressimism catching? Is e-commerce depressing? At any rate, this summer our blog has joined the ranks of negative institutions of excitingcommerce and Kassenzone. Already three swan songs – content marketing, stationary trade – which not even Zalando can save – and finally, the online shop as such, which is only a phase on the way to integrated online buying. A critical perspective on current tech hypes from Gartner fits in well. At least #Sanifail offered some entertainment: Our top posts July / August 2015 Continue (No Ratings Yet) Loading... Categories E-Commerce
A goodbye from your translator Posted on 9. September 2015 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 You don’t hear from me a lot, but I am the one who brings the content of Handelskraft to you in English. Now it is time to say goodbye and move on to other things. Thanks for being such a great group of readers! Handelskraft.com will continue, so stay tuned for more e-commerce content and marketing gos! Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Every year: According to Gartner, these 5 Trends Completely Overrated Posted on 7. September 2015 | by Christian Otto Grötsch Graphic: Gartner Newsroom Marketing research institution Gartner has been examining what trends are where with their “Hype Cycle” for 20 years. Already arrived at the productivity phase, or does the valley of the shadow of disappointment still lie ahead? This analysis offers a hysteria-free perspective on current tech hypes. The following trends are totally overrated and represent the peak of inflated expectations: self-driving cars, next-generation analytics (understandable to everyone, even without specialists), Internet of Things, instant language translation and machine learning. 3D printing in industry, virtual reality, and the deployment of gesture control are things to keep on the radar. These developments could soon disrupt the way we trade. Anyone who thought that the robots will take over the economy and our lives in the next few months will have to wait about five to ten years for current futuristic hype-visions come true. Continue (No Ratings Yet) Loading... Categories E-Commerce
In an upswing: Facebook is doing everything right at the moment Posted on 3. September 2015 | by Christian Otto Grötsch Photo: Robert Scoble Last Monday, one in seven people on this planet used Facebook. With this, the social network broke through the through the sound barrier – so to say, with one billion active users in one day, as CEO Mark Zuckerberg proudly announced in a Facebook post. Facebook currently has over 1.5 billion users. They reached the 1 billion user mark in already in 2012 Q3. So this new record is more of a psychological signal, although the idea that every seventh person in the world is using the same platform certainly holds a certain fascination. In general, things are going well for Zuckerberg. Turnover is rising ceaselessly, and they are strategically confident, at least more confident than Google Alphabet. Facebook has managed to occupy all the most important trends for themselves. Mobile + mobile ads, video, visual content, and its monetization weren’t set into motion solely thanks to Intagram. This is why an ongoing upward trend is expected for the second half year. Continue (No Ratings Yet) Loading... Categories E-Commerce
Why Online Shops Will Soon Be History [Shop System-Innovation] Posted on 2. September 2015 | by Christian Otto Grötsch Screen: Apple.com In recent years, an incredible amount of momento has come into the topic shop system innovation. Spryker, eMatters, ongr and ScaleCommerce are just some of the latest artists in the shop system circus (maybe this is where the Shopware Community Days got its motto?). Taking a step back and looking at things as they stand, there might be a simple reason for all this: perhaps online shops were just a phase; the first way to make the internet conceivable as a socially acceptable sales channel. Nothing more than metaphor to help transfer catalogues to the internet. Online shops don’t need this now, anymore than you have to imagine manila folders to get that you can save data on a PC. Continue (No Ratings Yet) Loading... Categories E-Commerce
Logic – as if! How emotions steer purchase decision, even in B2B [Infographic] Posted on 1. September 20151. July 2016 | by Christian Otto Grötsch Graphic: socialmediatoday.com It is no secret that there are no robots sitting in B2B buying centres (yet). Buyers are people and private customers who also shop at Amazon etc. Their purchase decisions give this away. According to a whitepaper from CEB, emotions dominate B2B purchase decisions too. According to the whitepaper, fear is one of the more influencial emotions. It stops 48% of staff from initiating solution purchases they personally believe to be good. But this aversion to risk is not the most interesting result: Continue (No Ratings Yet) Loading... Categories E-Commerce
