Consumers expect cross channel shopping

Grafik: Roberto Verzo
Graphic: Roberto Verzo

It is important to many customers that wares be available both on and off line. Mulichannel traders score especially with young and female customers. According to the ebay study on the future of trade >>Zukunft des Handels<<, 74 percent of users find it important to be able to shop off line, online and via mobile end devices. It is only unimportant for four percent.

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Higher conversion rates through customer support

Grafik: Austin Kirk
Graphic: Austin Kirk

In order to avoid potential customer uncertainty, there has to be the possibility to quickly make contact. Legally, every shop operator has to display their contact details on the masthead at least. So why not place a telephone number or email address prominently on the page for easier contact?

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Unique Selling Proposition as a Conversion Booster

Grafik: Cars10s PhoToes
Graphic: Cars10s PhoToes

Visitors to online shops are multifaceted and all users have different levels of knowledge, especially when it comes to service. One customer may have no problems in the shop, while another breaks-off their purchase because they can’t find their way around. This is exactly what needs to be avoided. The break-off rate can be lowered by up to 20 percent by a “unique selling proposition” (USP).

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Net Find: Erotic Meets E-Sport

It is not only companies, such as Alternate, Razer or Samsung who now sponsor successful eSport teams. The internet platform for “grown-up stuff” YouPorn is getting on board the eSport scene and sponsoring a Spanish team. The rather abstruse ideas about possible payment of team YP and the (up)coming (get it?) puns are worth a net find post!

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Amazon Introduces New 8th Generation Logistics Centre

Grafik:Pablo
Graphic:Pablo

Amazon sends packages, lots of packages: especially during the Christmas period, the online traders’ shipping capacity is not nearly sufficient to deliver all the parcels on time. That’s why an extra 80,000 seasonal workers pack and load. But the company Kiva, purchased in 2012, also gets to it with 15,000 robots. A video, which has now been released, provides a glimpse of Amazon’s 8th generation shipping house in Tracy California.

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A Big Thank You for a Wonderful First Jana E-Commerce Breakfast

Thuringia (and especially Jena) doesn’t have to hide! That much was clear after the last Handelskraft e-commerce breakfast for 2014. Together with 15 local traders and manufacturers, we discussed the future of e-commerce with Jochen Krisch. We talked about more than just Amazon or even e-commerce in general.

After all, the challenges are growing well beyond the framework of e-commerce. All businesses have to address the topic of digitalen Transformation and the discussion has long included areas such as online marketing or data management. The cross-overs are increasing on the technical and strategic levels and the direction this journey could take is demonstrated by branch trail blazers, such as “About You.”

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Forrester sees Twitter and Facebook as a waste of money for brands

Grafik: Karl-Ludwig Poggemann
Graphic: Karl-Ludwig Poggemann
Social networks support customer loyalty – at least that was the general opinion to date. That fact that only a small number of followers see a post in their newsfeed at all may have occurred to a few social media managers, but no one drew any overarching conclusions from it. Does using Facebook, Twitter and co for band marketing actually make sense? Or is a social marketing channel an end in itself and don’t have any more defined aims? Future changes, such as a lower advertising frequency in Facebook’s news-streams will limited the reach even further.

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Lateral thinkers with a growth focus – growth hacking (info graphic)

Grafik: Matthewjs007
Graphic: Matthewjs007

Innovative and concerned with growth – that is the growth hacker. This job description has no general profile, but adjusts to a company’s growth aims. Basically, the tech savvy growth hacker focuses, as the name indicates, on growth; be it in turnover, reach, users, or staff. Important tool for this trade are analysis tools, social media channels and innovative campaign ideas, which stand in contrast to classic marketing actions.

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Netfind: Are you on Woo Woo?

Ello has made it clear: social networks can suddenly become extremely successful with the right idea. Woo Woo too. We are currently creating the Handelskraft Woo Woo account and are preparing content. Not registered at Woo Woo yet? Then it’t about time! #HandelskraftOnWooWoo

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