Fashion

The fashion branch is especially innovative when it comes to new developments in e-commerce. Curated shopping had been received well by customers. Shops like Zalando have now taken on this trend. In this case, the customer gets suggestions for a complete outfit on the basis of preferences they provide. The fashion branch is trying to declare war on high return rates with other features, such as interactive fitting rooms. Handelkraft regularly reports on current developments and interesting projects in the area of fashion.

Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]

17. March 202017. March 2020by Franziska Kunz 0

Innovative digital marketing for higher visibility LERROS Success Story — Download the LERROS Case Study for free now!

Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too.

Fashion brands face this challenge time and time again: they have to offer something that customers find attractive and want to buy. But before they can do so, they must find a variety of ways – especially in the digital age – to be visible enough in order for customers to even come across their collection. In barely any other sector, the competition over online visibility is fiercer than in the fashion industry. The renowned German manufacturer LERROS Moden GmbH from Neuss in North Rhine-Westphalia is also presented with this challenge. So how has the renowned menswear brand managed to significantly increase its online visibility in a cost-effective manner?

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(1 vote(s), average: 5.00 out of 5)

Smart Fashion: Still Dressing or Optimising?

5. September 20192. September 2019by Luise Beyer 0

Smart Fashion gewinnt an Relevanz — Source: pexels

Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.

But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.

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(8 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Fashion

Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries

15. August 201926. August 2019by Franziska Kunz 0

Plattform Kundenversprechen Handzeichen — Sources: iStock

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are.

And where are your customers? They are where the widest range of products and service are available. They’re where they can choose from this offer. Whatever is the easiest, fastest, and best priced. They’re shopping where it’s an experience. After all, those are the added values that go into creating an outstanding user experience – the sacred customer experience. And through platforms, brands, retailers, and manufacturers are able to fulfil that customer promise.

What the platforms of this time promise and why they’re so successful, will be brought to you today.

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(9 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Fashion International Online Marketing SEO and SEM

Coming from or going to online commerce – Going where the money is

5. July 201927. June 2019by Franziska Kunz 0

Uhr an Arm auf einem Auto vor einem Autospiegel — Source: pexels

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The goal along the way is to eliminate pain points for customers.

What’s happening more and more often is that new companies are coming out of the woodwork and often start with an online presence and want a physical one as well. And there is also the opposite happening with traditional companies. Both are looking to keep their share of the market, take back the share they once had, or be a dominating force to be reckoned with.

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(8 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Facts Fairs and Events Fashion Internal

Distributed commerce: Shop anywhere with fewer clicks

13. March 201911. March 2019by Franziska Kunz 0

Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples.

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(12 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Fashion International Online Marketing Social Commerce Social Web Statistics, Data, Facts

Online customer experience, translated for offline

9. November 2018by Franziska Kunz 0

Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple and fast version of e-commerce in many areas. There is no queue, no cash. Product suggestions are personalised and although the service is usually not personal, at least a chatbot has mastered manners. It’s about time that the offline retail to pull itself together and focus on its former core competence: Service!

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(8 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Fashion Mail Order Trade Mobile Commerce

Social commerce: Imitation is the sincerest form of flattery

4. October 2018by Franziska Kunz 1

drei Mädels mit Smartphone — Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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(8 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General) Facts Fashion International Mobile Commerce SEO and SEM Shipping Trade Social Commerce Social Web

Money isn’t growing on trees, but it’s showing up in your old wardrobe

22. August 201821. August 2018by Franziska Kunz 0

If you believe a survey by Greenpeace, you’ll believe over one billion unused garments are stored in German closets. Not just moths, even savvy economists recognise a certain potential here. Environmentally conscious people are fighting against the wasteful use of our outer layers anyway. The key phrase: second hand!

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(6 vote(s), average: 5.00 out of 5)

E-Commerce (General) Fashion Online Marketing SEO and SEM Shipping Trade Social Commerce

Omnichannel is driving the digital luxury industry [5 reading tips]

11. June 201811. June 2018by Sara Herrera 0

Digitisation is catching on in more and more industries, not excluding unusual areas such as agriculture, professional football, and exclusive boutiques. Even luxury goods can be marketed on the Internet without losing their essence. What’s more, it’s about being able to and not can do, because the millennials are definitely here.

Also, the continued growth of online pure-player luxury retailers such as Yoox Net-a-Porter, and Farfetch has shown that affluent consumers are quite ready to buy luxury goods online.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce (General) Fashion Reading Tips of the Week

Curated boxes aim to leverage fashion as a service [5 Reading Tips]

10. July 2017by Sara Herrera 0

One question is rattling around in my head: Why are products mutating into services? One symptom is the exponential growth of subscription box services in the US: the number of visits on these websites has increased by almost 3,000 per cent over the past three years (from 722,000 in 2013 to 21.4 million in 2016).

The fact is that consumers increasingly appreciate the value of their free time and, consequently, look for formulas that let them use their time effectively. As a result, the shoppers’ main demands are directly related to their time management: personalisation and instant gratification in the form of faster and more convenient deliveries.

It is therefore not surprising that curated services based on subscription models are lately succeeding in sectors in which online stores are struggling to pave the way for the digital market, such as beauty and cosmetics (with pioneers Birchbox), lingerie (with Adore Me) and fresh food (like HelloFresh).

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(2 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Fashion Reading Tips of the Week