Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]

Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was … Continue reading "Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]"

Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]

Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too. Fashion brands face this challenge time and time again: they have to offer something that customers find attractive … Continue reading "Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]"

Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are. … Continue reading "Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries"

Coming from or going to online commerce – Going where the money is

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The … Continue reading "Coming from or going to online commerce – Going where the money is"

Social commerce: Imitation is the sincerest form of flattery

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

Money isn’t growing on trees, but it’s showing up in your old wardrobe

If you believe a survey by Greenpeace, you’ll believe over one billion unused garments are stored in German closets. Not just moths, even savvy economists recognise a certain potential here. Environmentally conscious people are fighting against the wasteful use of our outer layers anyway. The key phrase: second hand!

Omnichannel is driving the digital luxury industry [5 reading tips]

Digitisation is catching on in more and more industries, not excluding unusual areas such as agriculture, professional football, and exclusive boutiques. Even luxury goods can be marketed on the Internet without losing their essence. What’s more, it’s about being able to and not can do, because the millennials are definitely here. Also, the continued growth … Continue reading "Omnichannel is driving the digital luxury industry [5 reading tips]"