E-Commerce Solutions Provider Introduced: Intershop

Intershop Communications AG was founded in Jena 1992. After eBay’s takeover of Magento, Intershop is the company’s second platform. eBay currently holds 26 percent of the company, 63 percent of shares are in free float. There is speculation that eBay wants to pull out of Intershop.

Easing New Customer Acquisition in B2B with Online Marketing

Through the integration of an e-commerce system, the way to new customer acquisition stands open for B2B marketers via online marketing. As long as the product data isn’t only visible to a closed user groups, the online shop can be optimised according to all SEO rules, assuring better rankings.

Is German B2B Supply also Missing the Boat?

The price competition which is normal for every competing trader at Amazon, is also part of life for manufactures and the industry. Those who offer exclusive and complex products as well as the fitting logistics can relax for a bit. Everyone else has to watch Amazon’s supply catalogue grow and thrive, invariably ruining their prices.

Prudsys AG on Sales Lever Realtime Personalisation: Recommendation is the New Search

Personalisation is the most effective promotional measure, and the most important investment topic in e-commerce. Nearly every online shop uses product recommendations, which take the interests of the user into account. True to the motto >>Recommendation is the New Search<< today’s shop visitors don’t want to look for a specific product, they want to be … Continue reading "Prudsys AG on Sales Lever Realtime Personalisation: Recommendation is the New Search"

Service is E-Commerce: A Question of Efficiency

Good service is expensive. Creating the conditions and company culture required to achieve true service orientation costs money, time and energy. This is why it is important to never lose sight of the ROI and develop a strategy which connects and partly automates services.