New white paper: »Customer Engagement: Digital Experience Platforms Compared« Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"
Audio content marketing: These trends are shaping the future [5 reading tips] Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends.
What rules should economists, researchers, politicians, and society follow for embracing AI? Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years? Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast. So that we don’t get … Continue reading "What rules should economists, researchers, politicians, and society follow for embracing AI?"
Online payment methods – Trends and challenges [5 reading tips] Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet … Continue reading "Online payment methods – Trends and challenges [5 reading tips]"
Designing emotional customer relations in the digital era Digitisation is all-encompassing — the more digital the business and the business processes, the better. Because the more automated processes taking place, the more time is left for the important things. At the top of this ranking of important things are, from a business point of view, the successful design of digital customer relations, the … Continue reading "Designing emotional customer relations in the digital era"
Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable. This interaction creates unique and seamless customer experiences. Digital platforms are a virtual … Continue reading "Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe"
How content creators and designers benefit from AI [5 reading tips] Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.
New white paper: Selecting Marketing Automation Systems Digitisation is now growing in Europe in sales and marketing departments. Marketing automation is getting said more and more often, but not many people know what that actually means. Consumers have a strong buying power thanks to new technology, social media, and evaluation platforms. They’re more informed than ever before. Users’ expectations are increasing. They … Continue reading "New white paper: Selecting Marketing Automation Systems"
WÜRTH receives the 2019 Shop Award Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted … Continue reading "WÜRTH receives the 2019 Shop Award"
MDR-Werbung case study: Modern web design for the best usability We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You … Continue reading "MDR-Werbung case study: Modern web design for the best usability"
