»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study] CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values. In the »As-A-Service-Age« … Continue reading "»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]"
Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips] In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform … Continue reading "Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]"
B2B On The Digital Rise – SLV Wins Shop Usability Award 2019 In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry … Continue reading "B2B On The Digital Rise – SLV Wins Shop Usability Award 2019"
Super Apps – The New Way To Attract Customers [5 Reading Tips] If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is … Continue reading "Super Apps – The New Way To Attract Customers [5 Reading Tips]"
Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study] Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity. With increasing growth … Continue reading "Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]"
CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips] Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need … Continue reading "CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips]"
Salesforce Commerce Cloud Provides Smooth Shopping Experiences on EMP [Case Study] Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers … Continue reading "Salesforce Commerce Cloud Provides Smooth Shopping Experiences on EMP [Case Study]"
Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue? Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better? This question often carries others with it. What ensures that visitors … Continue reading "Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue?"
20 Years Of Alibaba: Developing an Internet Empire 2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.
Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own. Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items … Continue reading "Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat"
