Deepfakes – AI Simulates Real People [5 Reading Tips] For years, artificial intelligence has been increasingly influencing our everyday life, but also the economy, politics and science – as chatbots in customer service, GPS assistants or characters in video games. AI can be used in many different ways and offers us new innovative solutions to problems in the most diverse areas. However, deepfakes show … Continue reading "Deepfakes – AI Simulates Real People [5 Reading Tips]"
Online MVP #HK20STR – We Made It! [Recap] Online? No problem. MVP? No problem. Last week, we proved with the debut of the Handelskraft Conference 2020 Online Edition that we are able to pull this off under enormous time pressure and extreme conditions. Up to the day of the conference, we experienced 16 exciting days between »Oh my God«, corona master plan and … Continue reading "Online MVP #HK20STR – We Made It! [Recap]"
Hexagon – From MVP to International B2B Online Shop [Case Study] The ability to operate internationally and scale globally is a high priority for many business models in B2B. However, meeting these requirements online often poses a major challenge: each country has different expectations with regard to the structure, design and functions of an online shop and communication takes place in different languages and time zones. … Continue reading "Hexagon – From MVP to International B2B Online Shop [Case Study]"
Payments in 2020 – ECC Study Confirms Online and Offline Trends [5 Reading Tips] The piggy bank of children in Denmark looks weird: it is black, not pink. It is made out of plastics and metals, not porcelain. It is rectangular, not round and no coins disappear in the slot. Instead, the charger docks – if the charging process is not wireless anyway. This is because the average Danish … Continue reading "Payments in 2020 – ECC Study Confirms Online and Offline Trends [5 Reading Tips]"
Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study] Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too. Fashion brands face this challenge time and time again: they have to offer something that customers find attractive … Continue reading "Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]"
CDP – Yet Another Platform? Or the True Path to Omnichannel Customer Experience? [5 Reading Tips] Data is the gold of the digital age. Whether sales, marketing or service – no successful digital business without data. The collection, processing and analysis of all types of data, especially customer data, therefore plays a key role in many companies to break down data silos, drive omnichannel marketing forward and ultimately obtain a 360-degree … Continue reading "CDP – Yet Another Platform? Or the True Path to Omnichannel Customer Experience? [5 Reading Tips]"
Software Selection – Community or Enterprise Licence? That’s the Question! [5 Reading Tips] Digitalisation requires courageous, well-founded decisions and a far-sighted strategy. To master digital transformation, many questions have to be answered and decisions have to be made accordingly. First and foremost the following questions: Which technology should I choose to support my company and to achieve my goals? Which type of software and which provider best meets … Continue reading "Software Selection – Community or Enterprise Licence? That’s the Question! [5 Reading Tips]"
Together Is Better – A Story of dotSource’s 300th!!! Employee New decade, leap year, the benchmark for several forecasts: 2020 is something quite special – even for us although the new 20s have barely started. We just started into the new year, celebrated the agency birthday and now it is already March again. The month of Handelskraft. Incredible. Not only the conference anniversary in Stuttgart … Continue reading "Together Is Better – A Story of dotSource’s 300th!!! Employee"
Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study] The digital age is an age of inflationary superlatives. The best customer approach is more important than the largest product range. The best service beats the lowest price. The best user experience beats everything anyway. No matter which added values it is about, the fight for superlatives is justified because the company that offers the … Continue reading "Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study]"
Sustainability as a Business Strategy [5 Reading Tips] Climate change, the Greta effect and »Fridays for Future« have recently put sustainability and environmental protection at the top of the political and economic agenda. Living and working sustainably as well as being environmentally friendly in both private and professional life thus turns from a nice-to-have into a must-have for a safe future. With this … Continue reading "Sustainability as a Business Strategy [5 Reading Tips]"
