Handelskraft - The E-Commerce and Online Marketing Blog

Puuh, I cannot decide, help me to choose! [5 Reading Tips]

25. July 201627. July 2016 | by Sara Herrera

Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential behind: the shopper’s feeling against such amount of information.

Shoppers have passed from the initial enthusiasm of having a completely new world of possibilities to feeling overwhelmed with such amount of similar products to choose from. They get lost, feel paralysed and don’t complete the purchase.

In order to respond to this new challenge, a new wave of personalisation features as well as new perspectives around this cutting-edge topic are hitting the net, offering the connected and technological shopper a more individualised experience that meets their needs much better. To do so, it is fundamental to gain a deeper understanding of their needs and, of course, to put them at the centre of every subsequent strategy, what means in the end, to do need-based business. But how?

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(3 vote(s), average: 5.00 out of 5)

E-Commerce Reading Tips of the Week

“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]

18. July 2016 | by Sara Herrera

Source: golekduwek - Fotolia — Source: golekduwek – Fotolia

After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives.

Nintendo has been able to put together a wide range of available technologies already integrated in the smartphone, like GPS and cameras, aiming to use the smartphone as the master key that seamlessly links the real world with the virtual world.

The result is well-known. The fact of bringing AR to a mass audience and giving them the opportunity to familiarise with its functioning and to experiment while playing, will have crucial future implications for the development of this promising technology.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce Reading Tips of the Week

Euro 2016: the winners and losers of the digital landscape

12. July 2016 | by Sara Herrera

After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the battle in the internet, getting more notoriety than their competitors and standing out the crowd with their eye-catching online actions.

Still excited of the exciting finale of the UEFA Euro 2016, it is time to take stock of the fierce competition, both in the grass and the Internet, and determine which brands and retailers have been the Iceland and Wales squads of the tournament, which ones have fulfilled the expectations, like Portugal and France, and which ones have failed in their strategy resoundingly, like Spain or England.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce

From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]

11. July 2016 | by Sara Herrera

A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping them safely in a binder, like old fashioned travelers are accustomed to, today’s travelers use digital tickets saved on their smartphone. Before the existence of smartphone cameras and selfie-sticks, travelers used to take pictures with cameras without preview mode, waiting with bated breath for the printed results and the corresponding negative strip.

Today, smartphones take high quality photos, selfies and video that are easier to share and stream with friends via social media and instant messengers. Both, tourism and tourists benefit from digital developments.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce Reading Tips of the Week

Fashion, summer, sales! – What a dilemma! [5 Lesetipps]

4. July 2016 | by Sara Herrera

It is summertime and the long-awaited holidays are around the corner. The new season hits the thermometers and shakes not only consumers’ bodies but also brands’ foundations. Every year the sales actions start earlier in order to catch unaware shoppers. However, that’s not enough for current demanding customers. A flexible but lasting price strategy, a clear positioning online and offline as well as the optimization of key processes such as accessibility, delivery and returns make the difference among the fierce competition during the hottest and most festive time of sales of the year.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce Reading Tips of the Week

International E-Commerce: The 10 Biggest Markets Compared [Infographic]

1. July 2016 | by Theresa Hempel

Customers don’t only shop across all channels but also increasingly across country borders. According to a Forrester survey on behalf of logistics provider FedEx 82 percent of users worldwide have already shopped online outside their home country. So it’s about time for online retailers to approach international e-commerce realms.

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(1 vote(s), average: 5.00 out of 5)

E-Commerce

IoT enhancing customer experience and sustainability [5 Reading Tips]

27. June 20161. July 2016 | by Sara Herrera

Internet of Things – short IoT – not only connects smart devices, it can help you optimizing your processes and improving resource utilization, as well. Providing a connected customer experience can also reduce costs, increase efficiency and promote collaboration. The use of physical assets equipped with sensors that transmit, process, and exchange data in real time is rapidly growing across all industries. IoT, as the central paradigm of digital transformation, has potential to redefine both, businesses and human lives.

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(2 vote(s), average: 5.00 out of 5)

E-Commerce

6 Tips to rank higher in Amazon search

23. June 201614. October 2016 | by Sara Herrera

Quelle: PHOTOMORPHIC PTE. LTD. / Fotolia.com (edited also by dotSource)

Amazon is more than a marketplace. It keeps crossing borders in its constant pursuit of innovation and enhancement of the customer experience making the most out of technology. The last burden to break has been the art of product search until now, in Google’s hands. According to an ECC Köln und hybris software study, Amazon is the most used product search engine by far among Germans. But why?

The expansive growth of Amazon has made users utilizing Amazon’s search function as normal and convenient as they use WhatsApp. In order to search products, users are taking the rooted habit of using Amazon as a shorter and more accurate way. Actually, 1/3 of German Internet users preferred Amazon, what is more than double than those who prefer Google.

The fact that consumers use Amazon as the first touch point of their customer buying cycle has not gone unnoticed by sellers that also have seen an attractive channel to canalize their traffic and increase their conversion rates. What has Amazon that Google is lacking of?

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(4 vote(s), average: 5.00 out of 5)

E-Commerce

Digitalising the insurance landscape [5 Reading Tips]

20. June 20161. July 2016 | by Sara Herrera

Insurance is one of the most old-fashioned, analog consumer services in existence. Insurance companies spend a lot of money in advertisement; however, customer satisfaction often is low. Digital is the future, being the customer experience at the center of the digital transformation pace. Connected devices, big data and intelligent automation are shaping the change towards more profitable business models; giving investors and entrepreneurs more reasons to get into the insurance space.

The digitalization of the consumers’ daily lives has a big impact on all industries, forcing them to rethink their business models, like it is happening currently with the automotive industry or the education landscape. Constant innovation and the rapid evolution of technology enable people to adapt and learn, drive changes and even revolutionize the current status quo.

In the digital age, consumers want to be able to get educated, receive some feedback and buy a policy from the comfort of their home (or smartphone) in less than 15 minutes. They expect good service for good value. However, the usual customer experience with traditional insurance operators still is time-consuming, combined with high fees and dubious processes that lead to customer frustration.

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(2 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Sustainability trend: Smartphone re-use market taking off [5 Reading Tips]

13. June 20161. July 2016 | by Sara Herrera

The smartphone market has grown exponentially over the past decade. People have been buying them since they have been around. However smartphone sales are slowing down since the mature Western markets and also China are becoming saturated. The demand has topped out. People are not attracted by flagship models anymore, but by second-hand cheaper devices. This sustainable trend is gaining momentum. And it has a lot of potential. Who will win the battle?

Analyst Gartner is expecting a big drop in smartphone sales growth, projecting the market will shrink from 14.4 percent growth in 2015 to just 7 per cent in 2016 — with only 1.5 billion smartphone units being shipped globally this year.

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(2 vote(s), average: 5.00 out of 5)

Reading Tips of the Week