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Handelskraft – The E-Commerce and Online Marketing Blog
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Reading Tips of the Week

The week is long and countless articles on digital business are published every day. That is why we start the week with an up-to-date and hotly debated topic. In addition, we provide you with five tips that we think are worth reading in this context.

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Recent Posts

That was that with FAB – Betashop is already offline

That was that with FAB – Betashop is already offline

The future of fab is uncertain, to put it mildly. The former hype start-up hasn’t been going well for a while; in January European business was buried. A radical step, which was accompanied and justified by long and dramatic blog posts from CEO Jason Goldberg. This blog, betashop.com, is now also history. Last week, there … Continue reading "That was that with FAB – Betashop is already offline"
Furniture Buyers Want Multichannel Offers

Furniture Buyers Want Multichannel Offers

The internet is becoming a store, that much was clear at the end of 2013. But even if virtual furniture shopping has become part of everyday life – according to Bitkom, 23 percent of internet users had purchased furniture or furnishings online at the beginning of 2013 – this still isn’t possible without some kind … Continue reading "Furniture Buyers Want Multichannel Offers"
Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods

Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods

The concept has been known for a long time for flights and hotel rooms: when they are booked is decisive for the price. The Wall Street Journal wrote a little while ago, that the process has now spread to consumer goods, which should already sound familiar to Amazon shoppers. The whole thing calls itself dynamic … Continue reading "Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods"

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Handelskraft Trend Book 2025 »High Five«

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Our White Papers

  • PIM and DAM Software – Providers and Systems Compared Updated White Paper
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Handelskraft Top 5

  • Person holding a tablet in a relaxed office environment, reading the Handelskraft Trend Book on the future of digital business. Digital Trends 2026: Navigating the Next Phase of Digital Business
  • What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]
  • Gamification Marketing Reading Tips Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]
  • Logic – as if! How emotions steer purchase decision, even in B2B [Infographic]
  • The digitising of retail branches requires a technical masterpiece [5 Reading Tips]

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