Our best practice posts contain examples for well implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.
Content in e-commerce is the all-time favourite in last year’s topics. Little wonder, after all, Google requires high quality, detailed content and there are rumours that this excites customers as well. Brands and manufacturers go to great lengths to create and maintain corresponding content. Our customers Gartenhelden.de, for instance, entrusted the delivery of regular videos … Continue reading "Content, commerce and community: how publishers get points in e-commerce"
At the beginning of January the German publishers and booksellers association published statistics which see stationary book trade as remaining a successful distribution channel. Turnover may have sunk by 1.2 percent in stationary trade in comparison to the year before, but shoulders were still being patted, digitalisation has worked and the people are even still … Continue reading "Book Trade War – Price fixing, TTIP and Amazon"
There are phases in the institution of the internet in which 6 colourful letters just can’t be avoided. Last week was one of them. It started with the announcement that the data glasses Google Glass will be sent to developers within the month. Fittingly, CEO Sergey Brin let himself be seen bespectacled in the New … Continue reading "Google Mania – Glass, Virtual Keyboard and a Ring"
Remember going over to a friend’s for a lan? If you weren’t a kid in the 90s then probably not, but while copyright holders were busy making those “you wouldn’t steel a hand bag” warnings, the reality of how we entertain changed and they missed it. Apple did not. But because of access issues their … Continue reading "Entertainment commerce – missing the boat on streaming"