Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers.

© Ana Blazic Pavlovic / Adobe Stock
© Ana Blazic Pavlovic / Adobe Stock

Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance!

logo_musicstore_smallMUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop Musicstore.de satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories.

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Customer retention: remember that?

Young people browsing internet in a restaurant
Photo: konradbak

Customer retention is one of those topics which keeps cropping up because, let’s face it, finding customers, getting them to buy stuff online, and making sure they keeping buying stuff online is what e-commerce is about. Easily said, difficult to do.

It’s a complex business, which is influenced by numerous factors and plagued by its own set of challenges. One of the major the problems facing businesses is the gap between their perception of what consumers want and what the consumer actually wants. Here are a few impulses I got from reading the recent IBM study “From Social Media to Social CRM”. Maybe they will help gear up your thinking on the topic as well.

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Just have it done – service in e-commerce

Einfach machen lassen LogoOn site service is one of the last true advantages of stationary trade. Not for much longer, if the founders of Einfach-machen-lassen.de have anything to do with it. The young German company from Rostock have made it their aim to close the service gap in online trade by allowing services to be booked with the product in the online store for a fixed price.

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Best Practice: SNKRS – content commerce perfectly staged

Grafik:Leo Hidalgo
Graphic:Leo Hidalgo

Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and mobile can look like.

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Best Practice: Dealing with Problems

Wein + Vinos Logo
It is not just at Zappos that everything is about customer service. Wein & Vinos, Germany’s largest online wholesalers of Spanish wines have set the goal of making all customers happy.

It is tragic when, despite this, every shipping deal’s nightmare comes true. They only wanted to do something good for themselves and their customers, by switching to a Magento shop after 16 years of in-house development and bringing their software and inventory management systems up to date.

Because of technical difficulties Christmas sales sank into chaos. Even the customers were not spared. They received wine they hadn’t ordered, deliveries for the holidays arrived late or not at all, and larger orders were delivered in lots of small parcels.

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