Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.
Artificial intelligence will fundamentally change our current way of life. Technical progress hasn’t just excited many, but also frightened many. What will our economy and social coexistence look like in the coming years?
Experts around the world are addressing this issue, but it’s hard to pin down a precise forecast.
So that we don’t get lost on the way to the future, the German Federal Association of Digital Economics (BVDW) has developed a navigator with eight guidelines.
Digitisation is all-encompassing — the more digital the business and the business processes, the better. Because the more automated processes taking place, the more time is left for the important things. At the top of this ranking of important things are, from a business point of view, the successful design of digital customer relations, the motivation not only to say customers are the focus but to make it a reality. This was also clearly noticeable at the Internet World Expo 2019 and at the 9thINTERNET WORLD BUSINESS Shop Awards on the eve of the event.
Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted award: Online shop of the year. That’s what our client WÜRTH was told they had when they were in Munich and took first place in the category: 2019 Best B2B Shop.
We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You can book times ad slots as a customer that’ll be marketed and sponsored.
On www.mdr-werbung.de, MDR-Werbung GmbH (MDRW) shows off their selection, where beside advertisement slots, sponsoring, and events are available, users can purchase the results of the annual Central German Brand Study. The project, which MDR-W GmbH implemented together with dotSource within just a few weeks, demonstrates how the subsidiary of MDR was able to fundamentally modernise its online presence and, above all, improve usability on mobile devices.
Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case.
But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing?
While in Germany we’re discussing paper organ donor cards, tormenting ourselves in crowded waiting rooms for hours to obtain a printed prescription, or looking in vain for our vaccination certificate, our neighbours in Denmark have been solving their health issues conveniently and successfully for many years in an app.
Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained.
Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference!
»Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of their customers, and the signs of the times. Sounds philosophical, but leads to the central question of this fast-moving digital age: How do dealers manage to meet customer demands in light of the times?
And the answer – always presents companies with complex challenges: Almost everything has to be REAL. Real-time personalised offers, real-time for real relationship management from person to person, real content, promoted by real users, and not least, a true brand image. However, this will only succeed if companies “look for innovative and new ways” and integrate them – with the customer at the centre of all efforts – into their business strategy.
This is also shown by the study »eTail – Driving Decisions with Real-Time Data«, in which 100 e-commerce execs from Germany and Europe were asked at the end of 2018 about which challenges they currently face. Today, you’ll learn what the Worldwide Business Research Insights study in collaboration with dotSource, Looker Data Science Inc., and Algolia has revealed.
Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.
Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.
But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.
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