Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]

People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the … Continue reading "Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]"

Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]

Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service. After all, an … Continue reading "Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]

Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres. Without innovative scaffolding, none of these buildings would exist … Continue reading "MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]"

Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]

In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated. BHS … Continue reading "Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]"

Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]

Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years. We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised. Nevertheless, there are still many important jobs where … Continue reading "Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]"

Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which … Continue reading "Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]"

E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!

Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into … Continue reading "E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!"