Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]

Onlineshop only B2B Mevaco Case Study
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CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values.

In the »As-A-Service-Age« and in B2B anyway, it is obvious to do everything to convince with first-class service. With the introduction of Salesforce Service Cloud, MEVACO GmbH managed to do exactly this because it allowed the company to have a sales department which – thanks to automation, system networking and pioneering technologies – not only meets customer demands in a personalised, but also efficient way.

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(5 vote(s), average: 5.00 out of 5)
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Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]

Microservices Monolith C.H.BECK Case Study
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Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity.

With increasing growth and rising ambitions, however, outdated structures and solutions quickly reach their limits. Courage is required when it comes to digitalisation. C.H.BECK, the German market leader in the field of legal literature, therefore decided to break with its 15-year monolithic platform developed in-house and to rely on modern and flexible technologies. Keywords are microservices and cloud, technology partners are commercetools and Microsoft Azure.

In our new success story, we show how C.H.BECK managed to restructure its online shop with commercetools to make it fit for the future.

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(5 vote(s), average: 5.00 out of 5)
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Salesforce Commerce Cloud provides smooth shopping experiences on EMP [Case Study]

EMP Salesforce Commerce Cloud
Quelle: dotSource

Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.

By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.

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(6 vote(s), average: 5.00 out of 5)
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Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue

Source: pexels

Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?

This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?

In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.

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(6 vote(s), average: 5.00 out of 5)
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20 Years Of Alibaba: Developing an Internet Empire

Alibaba ist Amazons größter Konkurrent
Source: pexels

2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.

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(6 vote(s), average: 5.00 out of 5)
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Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat

Durch Digitalisierung kann etwas gegen Lebensmittelverschwendung getan werden
Source: pexels

Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own.

Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items bought at the grocery store will be thrown out without ever being eaten. Restaurants, cafes and bakeries have to follow very strict requirements and dispose of much at the end of the day. And a lot of products that were produced and grown, don’t even make it to the market… Carrots are deemed too crooked and a yoghurt container could me missing a lid.

A digital transformation is helping everyone fight food waste. Buying food at reduced prices, cooking interesting recipes from ingredients you might not even think go together, and even artificially and automatically reducing prices for certain soon to expire products in supermarkets.

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(7 vote(s), average: 5.00 out of 5)
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Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips]

Source: pexels

Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress.

But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?

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(8 vote(s), average: 5.00 out of 5)
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Smart Fashion: Still Dressing or Optimising?

Smart Fashion gewinnt an Relevanz
Source: pexels

Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.

But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.

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(7 vote(s), average: 5.00 out of 5)
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Consumption w/o Guilt

Conscious Consumption, Nachhaltigkeit
Source: iStock

Consciously living and consciously consuming are trends that are no longer confined to a clichéd edge group. This new attitude to dealing with resources, oneself, and togetherness affects the individual as a private person, but also as a client, colleague, partner and entrepreneur.

In the German-speaking world, within the last few years, a packaging-free shop has joined others. Even supermarkets »without packaging« are a trend in the purchasing behaviour of more and more customers of all generations. How are retailers, manufacturers, and brands reacting to these demands?

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(8 vote(s), average: 5.00 out of 5)
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Retail as a Service: No Sales, Just Experiences [5 Reading Tips]

Retail as a Service
Source: b8ta

People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, The role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points.

The focus is therefore no longer solely on selling at any price, but to quench the thirst for information typical of the discovery phase and to arouse curiosity. For this, new branch concepts rely on a lot of technology and a small, frequently changing product range.

It is even desirable that customers come to the store, look at products there and try things out before they finally go back without having bought anything. The thought behind this? If the experience remains positive, the purchase will eventually be made through any channel.

All of this promises and enables a new concept, which is becoming more and more prevalent, especially in the United States: Retail as a service. What’s behind it, which success stories are paving the way, and why this approach for manufacturers and brands can be so attractive, will be clarified for you in this article.

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(10 vote(s), average: 4.60 out of 5)
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