Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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Retail as a service: No sales, just experiences [5 Reading Tips]

Retail as a Service
Source: b8ta

People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, The role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points.

The focus is therefore no longer solely on selling at any price, but to quench the thirst for information typical of the discovery phase and to arouse curiosity. For this, new branch concepts rely on a lot of technology and a small, frequently changing product range.

It is even desirable that customers come to the store, look at products there and try things out before they finally go back without having bought anything. The thought behind this? If the experience remains positive, the purchase will eventually be made through any channel.

All of this promises and enables a new concept, which is becoming more and more prevalent, especially in the United States: Retail as a service. What’s behind it, which success stories are paving the way, and why this approach for manufacturers and brands can be so attractive, will be clarified for you in this article.

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Platforms, platforms, and more platforms: Great user experiences aren’t exclusive to certain industries

Plattform Kundenversprechen Handzeichen
Sources: iStock

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are.

And where are your customers? They are where the widest range of products and service are available. They’re where they can choose from this offer. Whatever is the easiest, fastest, and best priced. They’re shopping where it’s an experience. After all, those are the added values that go into creating an outstanding user experience – the sacred customer experience. And through platforms, brands, retailers, and manufacturers are able to fulfil that customer promise.

What the platforms of this time promise and why they’re so successful, will be brought to you today.

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(3 vote(s), average: 5.00 out of 5)
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B2B marketing: A little personality, please!

B2B-Marketing, Emotionalität
Source: pixabay

What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.

With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.

A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.

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Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

Conversion-Optimierung durch Kundenvertrauen Handshake
Source: pixabay

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty:  »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(8 vote(s), average: 4.88 out of 5)
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Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]

Source: dotSource

15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised.

Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital transformation.
The processes and roles in digital commerce should change to respond to these new circumstances. Not only is a new mentality needed, but new positions and methods as well. They need a great ability to change as well as agility and team spirit to achieve business success in the digital era.

In our updated white paper »Digital Transformation Challenges for Marketing, Sales, and IT« we provide a comprehensive and pragmatic overview of the current state of digitisation. Then we show which success factors of digital transformation companies should use to win the digital race.

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(9 vote(s), average: 5.00 out of 5)
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LiFi not Wifi: How a new piece of tech could replace traditional hotspots

Source: pexels

It was supposedly Goethe’s last word. It is one of the first in the Bible. And as soon as it is put together with other words it indications smart progression. What are we talking about? Light.

The International Day of Light is on the 16th of May every year. It’s celebrated mainly in professional circles: from physicists, who research the world of optics and photonics, and those interested in physics, who take part in special events, in museums, or participants in sightseeing tours of scientific sites.

The date was proclaimed by UNESCO and commemorates the birth of the laser on 16 May 1960. At that time, American physicist Theodore Maiman had developed the first working laser, still puzzled about what his invention of extremely focused light would be good for. But since then it has had numerous uses. The International Day of Light is not just about lasers, or about microscopy and nano-optics, but also about the latest technologies. It’s about transmitting, storing and processing information via light. And so the Day of Light is also a day of the future of digitisation.

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Coming from or going to online commerce – Going where the money is

Uhr an Arm auf einem Auto vor einem Autospiegel
Source: pexels

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The goal along the way is to eliminate pain points for customers.

What’s happening more and more often is that new companies are coming out of the woodwork and often start with an online presence and want a physical one as well. And there is also the opposite happening with traditional companies. Both are looking to keep their share of the market, take back the share they once had, or be a dominating force to be reckoned with.

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(8 vote(s), average: 5.00 out of 5)
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Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

Data Log Dashboard Krones Case Study Cover
Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(9 vote(s), average: 5.00 out of 5)
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You can’t buy privacy: What to consider when choosing CRM and marketing automation software

Datenschutz unkäuflich DSGVO Button auf Laptop
Source: pixabay

The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data.

And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only do companies act and sell with the new currency, but they’re also adjusting their business models, strategies, and processes accordingly. The majority of digital consumers also know that to put it simply, since May 25, 2018, they have more rights over their personal data.

The challenges that companies face in order to operate in a data-driven manner, but nevertheless to ensure compliance with data, are particularly evident in those areas that deal directly with customer relationship management. So here are a few key hints and tips on what CRM and marketing automation strategists should keep in mind.

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New white paper: »KPIs in E-Commerce«

Source: dotSource
Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what to look out for. It’s no wonder that this white paper, previously only available in German, is one of our most popular downloads to date.

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