Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips] Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
Tech Talk with a System Architect: Tech-telmechtel with Cloud Services [Interview] Welcome back to our Tech-telmechtel interview series on Handelskraft. Today’s interview guest is Erik Dommrich, cloud services team lead at dotSource, sports fan and amateur science fiction writer. Erik has been a member of the dotSource family for eleven years and makes sure that not only our clients, but also their customers are well looked … Continue reading "Tech Talk with a System Architect: Tech-telmechtel with Cloud Services [Interview]"
2021: Salesforce & Slack, Amazon & Wondery – Deals and Forecasts from Silicon Valley and How Companies in Germany Benefit from Them [5 Reading Tips] January, February, March, April? The Internet never stands still. By now, everyone should have entered the new year, so it is time for digital economy forecasts: What can companies and customers expect in 2021? Which tech trends should you keep an eye on? Handelskraftadamus, your trusted blog, is looking at the stars for you today.
Memo 2021: Everything Is Possible, Service Is a Must! How Top Players Integrate Service into Their Marketplace Strategy [5 Reading Tips] New year, new luck. Well, or a new strategy. New? No, the service-first approach is nothing new. However, not everyone has understood or implemented it yet. As a study conducted by ecom consulting and gominga shows, interaction with customers usually does not take place on marketplaces. This is disastrous in the age of the attention … Continue reading "Memo 2021: Everything Is Possible, Service Is a Must! How Top Players Integrate Service into Their Marketplace Strategy [5 Reading Tips]"
Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story] »Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is … Continue reading "Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]"
Happy Birthday, Handelskraft! 14 Years of Blog History It’s that time of the year again. A new year full of exciting articles, topics and anniversaries lies ahead. After all, it’s not only dotSource that’s celebrating its birthday, but also our Handelskraft blog – its 14th birthday to be exact. Read this article to find out how the last year went and what topics … Continue reading "Happy Birthday, Handelskraft! 14 Years of Blog History"
Tech Talk: All Good Things Come in Threes. Tech-telmechtel with Business Monitoring [Interview] hagebau, *bofrost, Bader, heine, Otto – Martin knows them all. Not only does he know the companies, but also their pain points. Together with his team, he has been taking care of successful e-commerce projects, mainly based on SAP Commerce, for almost 15 (!) years. Now he and Erik, our cloud services team lead, have … Continue reading "Tech Talk: All Good Things Come in Threes. Tech-telmechtel with Business Monitoring [Interview]"
Smart Search Functions in B2B Commerce: How to Increase Your Sales [5 Reading Tips] Let us assume you are looking for a very specific product online. What do you expect from an online shop? It is quite simple: you want to find the product as quickly and as easily as possible. So what do you do if you cannot find the website’s search function right away or if it … Continue reading "Smart Search Functions in B2B Commerce: How to Increase Your Sales [5 Reading Tips]"
Tech Talk with a Data Scientist: Tech-telmechtel with BI [Interview] Yes, data scientist is an official professional title. Data science can be studied and, as today’s interview guest Christoph shows, it is certainly a wise choice to do so. After all, data scientist is not only the sexiest job of the 21st century according to Harvard Business Review, but also something that every company that … Continue reading "Tech Talk with a Data Scientist: Tech-telmechtel with BI [Interview]"
Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips] Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how … Continue reading "Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]"
