Tech Talk While Working from Home: Tech-telmechtel with CRM [Interview] It is a dull late autumn afternoon in November. People working from home have already switched on their desk lamps. Today’s Tech-telmechtel interview guest is Christoph, digital consultant at dotSource. Together with his colleagues, he supports clients in the selection, implementation, use and further development of CRM solutions.
SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips] Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is … Continue reading "SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]"
Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview] New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in … Continue reading "Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]"
Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story] Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"
Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips] Artificial intelligence is the digital business trend par excellence. That’s what you hear. That’s what you read. That’s what they say. The »Hype Cycle for Emerging Technologies« published by the US research firm Gartner confirms this year after year. But what happens next? Either the hype fizzles out and the technologies disappear again – or … Continue reading "Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips]"
Migration with SAP: On-Premise vs Cloud [Part 1] We like to move it, move it …, we like to: move it. We move. Constantly. Forward. And Reel 2 Real’s unforgettable hit is also the right soundtrack for what we, our clients and our partners accomplish in digital business every day: we make sure that things move forward – forward towards digital thinking, data-driven … Continue reading "Migration with SAP: On-Premise vs Cloud [Part 1]"
Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips] When talking to a chatbot, Germans are among the most unfriendly customers: they are often not satisfied with certain answers and frequently insult chatbots. However, the new communication channels are popular when it comes to topics that are too embarrassing for customers to talk about with a human being. Nevertheless, chatbots have established themselves as … Continue reading "Chatbots in Customer Communication: The Maltreated Little Helpers [5 Reading Tips]"
Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story] BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one … Continue reading "Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story]"
Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. … Continue reading "Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud"
Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips] Everyone has probably been in the situation of having to call a technician to investigate and solve a problem at home, at work or at the factory. Sometimes, it is a quick, smooth process that satisfies the customer. Other scenarios, however, can be frustrating, time-consuming and error-prone. In an increasingly customer-centric world where customer experience … Continue reading "Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips]"
