Many of these purchases are made online but how solid is the digitalisation of German DIY stores? How is the DIY online sector evolving? Who are the leaders and what are the pain points?
However, this breath-taking scenario involves a challenging reality at all levels in which certain processes, systems, and technologies should be gently polished and linked to make the most of the omnichannel environment.
Are companies ready to accept the omni-challenge? Are they adapting their marketing strategies to this scenario? Do companies store and analyse data effectively? Are they doing so by integrated solutions?
The smartphone market has grown exponentially over the past decade. People have been buying them since they have been around. However smartphone sales are slowing down since the mature Western markets and also China are becoming saturated. The demand has topped out. People are not attracted by flagship models anymore, but by second-hand cheaper devices. This sustainable trend is gaining momentum. And it has a lot of potential. Who will win the battle?
Analyst Gartner is expecting a big drop in smartphone sales growth, projecting the market will shrink from 14.4 percent growth in 2015 to just 7 per cent in 2016 — with only 1.5 billion smartphone units being shipped globally this year.
New data, connectivity, automation and innovative and user-friendly customer interfaces are challenging existing value chains. The perception of time is more important than never. The public demands for a constant immediacy requires a powerful communication infrastructure at B2B and B2C level. Companies must improve their digital maturity in order to recognize new opportunities, develop suitable offerings and get them to market quickly. Digital transformation is indispensable to be competitive and face the challenges of the digital age.
The transformation occurs at implementing gradually more efficient production methods, updating existing business models and applying digital tools and software at the expense of manual processes.
AGOF Digital Facts and EHI Online Payments studies: Cross-Channel and Invoice dominate the digital panorama [5 Reading Tips]
On 21st April, the Arbeitsgemeinschaft Online Forschung (AGOF) presented the first wave of their 2016 “Digital facts” study. Anyone, looking at this in more detail, can find not only positive figures for pure players, but an attractive spectrum of the current digital panorama.
Compared to stationary computers the conversion rate of mobile purchases is still lower. One major reason for this is the cumbersome data input. The customers are more likely to feel irritated and simply cancel the buying process. In order to change this, retailers have to react: in many cases they miss out on revenue by annoying their mobile customers with multistage checkouts.
Further numbers from the ibi Research survey “Success Factor Checkout Optimisation” reinforce this impression: despite the increasing use of mobile devices, nearly half of the retailers aren’t prepared at all. 44 percent of retailers optimise their online shops for tablet users and 42 percent for smartphone users. 33 percent are still planning their mobile optimisation.
A well-known person shows a brand product to the camera and all of a sudden the product becomes a bestseller? Those times are over. Over the past ten years, ordinary women who became popular on Youtube or through blogposts gained more and more influence and companies also realised this. They started to pay bloggers to endorse them. A new form of advertising was born.
Now even the confidence in bloggers shakes. According to research from SheKnows Media, women are increasingly weary of those well-known faces. Authentic opinions expressed in customer reviews or on social media are becoming popular. 86 percent of the interviewed women rather trust in opinions and recommendations from everyday people.
Marketing research institution Gartner has been examining what trends are where with their “Hype Cycle” for 20 years. Already arrived at the productivity phase, or does the valley of the shadow of disappointment still lie ahead? This analysis offers a hysteria-free perspective on current tech hypes.
The following trends are totally overrated and represent the peak of inflated expectations: self-driving cars, next-generation analytics (understandable to everyone, even without specialists), Internet of Things, instant language translation and machine learning.
3D printing in industry, virtual reality, and the deployment of gesture control are things to keep on the radar. These developments could soon disrupt the way we trade.
Anyone who thought that the robots will take over the economy and our lives in the next few months will have to wait about five to ten years for current futuristic hype-visions come true.
Hard times for the FMCG branch: the average growth rate of the 50 strongest consumer goods producers in the world is in decline for the second consecutive year since 2014. Growth has shrunk from a subdued 2.9% in 2013 to just 1.7%, according to the figures in the 14th edition of the “Trends und Strategien im Konsumgütermarkt” study from OC&C Strategy Consultants.
Only 25% of marketers choose not to link to social media on their website. But it’s not how many websites link to social networks which is interesting, but what branches are doing it.