»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview

David Mattin (Grafik: dotSource)
David Mattin (Graphic: dotSource)

At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges.

This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations.

In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company.

But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them.

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The 4 Most Important Marketing Trends for 2018 [5 Reading Tips]

Quelle: pexels.com
Source: pexels.com

December is synonymous with the closing of projects and company banquets, but also time to take stock of the financial year and prepare for the start of the new year.

In the last two years, new and innovative technologies and intelligent devices have come to market: Virtual and augmented reality, artificial intelligence with its numerous applications, blockchain, the Internet of things, and all activities becoming increasingly automated.

No new technologies are expected in the new year.  Instead, existing technologies, devices, and software will evolve and establish themselves.  At the same time, consumer behavior and needs are changing rapidly in the face of these upcoming developments. Businesses should understand that change is everywhere, and should, while watching the impact of these changes, act accordingly.

Of course, this context affects the future of marketing too.  We’ll give you a short guide to the four key marketing trends for the year 2018 that all marketers should keep in mind.

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